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Unit III Scholarly Activity
For this assignment, you will conduct two case studies. Submit two separate documents in Blackboard. Be sure to clearly identify each part.
Part I: Feasibility Study Case Study
A feasibility study includes information to support the decision to move forward with the business idea or not to move forward with the business idea. Read the case study "TrailerWalla: Evaluating an Opportunity" in Chapter 4 of the textbook. Answer the following standard feasibility questions below based on the TrailerWalla case.
Is the benefit or return worth the time, effort, and money needed to build the business?
What risks or obstacles are involved, and can these risks or obstacles be eliminated or mitigated?
What operational processes are needed, and what control systems are necessary to meet industry and internal expectations? What resources are needed, and where will the resources come from to optimize the success of the business? (Answering these questions comprise a standard section of a business plan.)
In constructing your case study, follow the instructions below.
Include your explanations for each of your answers.
Using business theories and concepts, identify two next steps that Ramesh should take to determine if they should continue building this business idea.
Explain the reason you selected these two next steps and what would be accomplished by following through on these steps.
Summarize your preliminary feasibility analysis by recommending a business model for Ramesh's business idea. (Identifying a business model is a standard part of a business plan.)
Be sure to use subheadings in your assignment as opposed to a question-answer format.
Your Part I case study should be at least two pages in length, not counting the title or reference page. References should include your eTextbook and a minimum of one additional credible source. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
Reading:
https://sk.sagepub.com/cases/skpromo/cu1Mxy/trailerwalla-evaluating-an-opportunity
Part II: Starting a Business Case Study
In Chapter 7 of your textbook, read the case study "Trend Pie: Turning a Social Media Network Into a Business."
After reading the case study, address the prompts below.
What evidence in the case points to the owner, Victor, completing a business plan for Trend Pie, or what evidence is there that Victor did not complete a business plan for Trend Pie? Identify the information in the case that supports your answer.
What are three key questions that Victor should have considered in starting this business? Explain why each question would have benefited Victor's management of Trend Pie.
Identify three key challenges Victor has faced in moving his idea for Trend Pie into a viable business.
Assume that Victor has decided to expand Trend Pie through franchising the business. Recommend three sections of a business plan that should be completed by Victor in his consideration of expanding Trend Pie through franchising. What is the value in completing these three business plan sections in considering expansion through franchising? How do these three sections relate to the three questions you identified in the second bullet point in this assignment? Are there any similarities between the three questions you identified and the three business plan sections that you recommend for Victor in considering franchising Trend Pie?
Support your responses with content from the reading, lesson, and at least one outside scholarly resource.
Be sure to use subheadings in your assignment as opposed to a question-answer format.
Your Part II case study analysis should be at least two pages in length, excluding the title and reference pages. References should include your eTextbook and a minimum of one additional credible source. Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
Reading:
https://sk.sagepub.com/cases/skpromo/LeGB82/trend-pie-turning-a-social-media-network-into-a-business
