I provided you a template for Part B, to make your assignment easier to complete. You must cite your references in the content of the paper. Important: Information in tables can be single-spaced. The

Student Name:

MKT 574

University of Phoenix

Date:

Prof. Ismael Hau

Evaluate internal data sources for information that would be available to you if you were employed by the business and what information you will receive from each source.

Identify 3 to 6 sources of internal data and list them in the Source column of the Internal Data Table. For each source, input what it measures, data, and potential data usage in the respective columns. Insert or remove rows, as needed. Row 1 contains a completed example for reference.

(Please, do not include the instructions).

*(Add a brief summary (double-spaced) about what the information in the table means)

Evaluate primary data needs to create and evaluate the marketing plan.

Identify 3 to 6 sources of primary data and list them in the Source column of the Primary Data Table. For each source, input what it measures, data, and potential data usage in the respective columns. Insert or remove rows, as needed. Row 1 contains a completed example for reference.

(Please, do not include the instructions and examples).

*(Add a brief summary (double-spaced) about what the information in the table means)

Evaluate secondary data sources and the specific information you need from each source.

Identify 3 to 6 sources of secondary data and list them in the Source column of the Secondary Data Table. For each source, input what it measures, data, and potential data usage in the respective columns. Insert or remove rows, as needed. Row 1 contains a completed example for reference. (Please, do not include the instructions and examples).

*(Add a brief summary (double-spaced) about what the information in the table means)

Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability.

Identify 3 to 6 sources of CRM data and list them in the CRM Touchpoint column of the CRM Touchpoint Table. For each CRM touchpoint, input purpose and CRM objective, data, and potential data usage in the respective columns. Insert or remove rows, as needed. Row 1 contains a completed example for reference. (Please, do not include the instructions and examples).

*(Add a brief summary (double-spaced) about what the information in the table means)

References