Discussion Resistance can lead to issues such as implementation delays, increased employee stress, and even low productivity. On the other hand, pragmatic resistance to change can benefit organization

Social Media

Ways Social Media Applications Contribute to the Mission of an Organization

Social media is critical in supporting an organization's mission because it can be used as a triage, communications, and outreach platform. Social media applications can significantly contribute to the mission of a gasoline station, which is my organization, by enhancing customer engagement, improving brand visibility, and fostering community relations. Firstly, social media platforms like Facebook, Instagram, and Twitter offer direct customer communication, allowing the gasoline station to engage with them in real-time. This engagement can include promotions, updates on fuel prices, and responses to customer inquiries or feedback, thereby improving customer satisfaction and loyalty (Smith, 2020). Moreover, social media can create and share content highlighting the organization's unique selling points, such as loyalty programs, eco-friendly fuel options, or convenience store offerings, thereby increasing brand visibility and attracting new customers (Jones, 2019). Moreover, social media applications can help the gasoline station build a sense of community by participating in local events, supporting community initiatives, and sharing stories that resonate with the local audience. This community involvement can enhance the station's reputation and strengthen its relationship with the local community (Brown & Green, 2021). Overall, leveraging social media can effectively support the gasoline station's mission by driving customer engagement, enhancing brand awareness, and fostering community ties.

According to Radhakrishnan and company (2019), Companies have seen an enhancement in their brand awareness and brand image through social media (Radhakrishnan et al., 2019). Through social media, my organization can do more of our goals, letting those who travel feel our presence. Moreover, through social media, organizations can manage new cultural, political, and social demands for transparency and information sharing (Tourani, 2022). This responsiveness enhances their significance in an integrated society, the existence of which is now embodied by their purpose.

References

Brown, L., & Green, T. (2021). Building community relations through social media: A case study of local businesses. Journal of Community Engagement, 12(3), 45–59.

Jones, A. (2019). The impact of social media marketing on brand visibility in the retail sector. Marketing Insights Journal, 8(2), 34–48.

Smith, J. (2020). Customer engagement strategies for small businesses on social media. Business Communication Review, 15(4), 22–37.

Tourani, N. (2022, December 05). Thriving in a shifting landscape: Role of social media in support of business strategy. Asia Pacific Management Review, 27(4), 276-281. https://doi.org/10.1016/j.apmrv.2021.11.001