For the marketing plan assignment you are going to develop Part C of the strategic marketing plan. Be sure you include detailed research, information, and analysis to present the assignment's require

Student Name

MKT 574

University of Phoenix

Date

Prof. Ismael Hau

Market Strategy, Marketing Channels, Implementation, and Monitoring

New Target Markets

Determine any new markets for your strategy and describe how you will provide value to each target market. (Remember not to include the instructions and the examples)

Marketing Mix for New Target Markets

Determine adaptations for each new target market.

Marketing Implementation

Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions. (Remember not to include the instructions and the examples)

Marketing Communication Channels

Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.* (Include the reference within the corresponding column in the table).

*(Add a brief summary (double spaced) about what the information in the table means)

Strategic Actions

Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicates that the activity is complete. Insert or remove rows as needed.* (Include the reference within the corresponding column in the table). (Remember not to include the instructions). In Part C, the Strategic Actions section, the fourth column (right side), requires two things: 1) the person or role who will be responsible for each action 2) when it will be completed and what standard or metric indicate that it is completed. It is important to include both requirements.

*(Add a brief summary (double spaced) about what the information in the table means)

Monitoring

Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.* (Include the reference within the corresponding column in the table). (Remember not to include the instructions and the examples)

*(Add a brief summary (double spaced) about what the information in the table means)

References