Objective: Analyze and categorize a selection of Canadian stocks into blue-chip, income, growth, tech, speculative, cyclical, defensive, and large-, mid-, and small-cap stocks. This assignment will en

Case Study 1: Stock Classification in Canada

Objective: Analyze and categorize a selection of Canadian stocks into blue-chip, income, growth, tech, speculative, cyclical, defensive, and large-, mid-, and small-cap stocks. This assignment will enhance your understanding of stock classification, financial analysis, and market dynamics.

Assignment Instructions:

  1. Stock Selection: Review the list of Canadian stocks provided below. You may also suggest additional stocks if desired.

  2. Research Factors: For each stock, gather and analyze the following information:

    • Beta & Risk Factors: Assess the stock’s volatility relative to the market and identify other major risks.

    • Cash Flow Position: Evaluate the company's cash flow health.

    • Profitability & Return Variability: Examine key metrics such as Return on Equity (ROE), net profit margin, and earnings consistency.

    • Dividend Policy: Investigate the company’s history of dividends, yields, and payment consistency.

    • Market Capitalization: Determine if it is large-cap, mid-cap, or small-cap.

  3. Classification: Based on your research, classify each stock into the following categories:

  • Blue-Chip Stocks – Large, well-established companies with a strong financial history.

  • Income Stocks – Companies that provide reliable dividend income.

  • Growth Stocks – Companies with high revenue and earnings growth potential.

  • Tech Stocks – Companies within the technology sector.

  • Speculative Stocks – High-risk stocks with potential for substantial gains or losses.

  • Cyclical Stocks – Stocks that fluctuate with economic cycles (e.g., automotive, travel).

  • Defensive Stocks – Companies that remain stable during economic downturns (e.g., utilities, consumer staples).

  • Market Cap ClassificationLarge-Cap, Mid-Cap, Small-Cap based on market value.


  1. Report: Your report should be concise, structured, and no longer than 2 pages. It must include:

    • Stock Analysis: A brief evaluation of the company’s beta and risk, cash flow position, profitability, dividend policy, and market capitalization.

    • Classification based on your analysis with supporting rationale.

Stock list:

  • Telus Corporation (T)

  • Royal Bank of Canada (RY)

  • Lightspeed Commerce Inc. (LSPD)

  • Bombardier Inc. (BBD)

  • Shopify Inc. (SHOP)

  • Loblaw Companies Limited (L)

  • Aurora Cannabis (ACB)

Use of AI Tools

You are permitted to use AI tools to:

  • Enhance your understanding of financial concepts and terminology

  • Verify or cross-check facts and definitions.

However, AI must NOT be used to:

  • Generate the final written report or responses.

  • Copy AI-generated content directly into the submission.

  • Use AI to bypass personal analysis, critical thinking, or the required research process.

Academic Integrity Reminder:
All work submitted must be your own. Misuse of AI, including AI-generated plagiarism, will be subject to academic integrity policies. Proper citations must be provided for any external sources used.