Scenario Congratulations! As an HR consultant hired to resolve issues of communication and employee disengagement at the U.S. branch of the Singaporean software solutions organization, you impressed t

MBA 687: VISION, MISSION, AND STRATEGIC GOALS VISION: Leveraging technology, people, and resources, we aim to help our customers transform all facets of their business operations and drive innovation. We achieve our goals through our most valuable resource — our PEOPLE. MISSION: Create unprecedented value, service, and opportunity for our customers, employees, and partners. We are innovators, dedicated professionals, and are proud to uphold the traditions of commitment, excellence, and teamwork. • Giving our customers the best customer experience, building customer confidence, conquering all challenges, and demanding the best of ourselves. • Pursuing excellence in everything we do and being a leader in innovative information technology stra tegies and services. • Empowering all employees to provide services that exceed our customers’ expectations and make our community the best. VALUES: Unity • We value the contribution of every member. • We inspire and encourage high levels of employee engagement through recognition, effective communication, and constant feedback. • We train together, work together, and look out for one another. Excellence • When the training, preparation, and teamwork all come together, we are at our best. • We give our customers the best customer experience, build customer confidence, conquer all challenges, and demand the best of ourselves. • We choose to perform at the highest level of excellence. Service • We empower all employees to provide services that exceed our cust omers’ expectations and make our community the best. • We pursue excellence in everything we do and are leaders in innovative information technology strategies and services. • We strive to serve best -in-class offerings that meet cutting -edge business requireme nts. Strategic Goals: The company will achieve our vision and mission in the next five years by focusing on the following strategic objectives: 1. Growth The company will advance the mission by: • Supporting and promoting U.S. businesses’ efforts to develop, sustain and expand operations. o Deliver service -oriented solutions and foster more customer loyalty across the organization. o Increase the company’s U. S market, allowing us to operate on a larger scale and increase profitability. ▪ Create a balance between revenue and expenses. • Decrease expenses by 5%. • Increase revenue by 10% annually. o Increase the value of the company for our shareholders, stakeholders, or owners. o Secure a good reputation, Net Promotor Score (NPS) to boost sales, and broaden our customer base. o Ensure the organizational system is aligned, integrated, and equitable. 2. Talent and Learning • Supporting Bringing on the best employees, retaining high -performing talent, training, and enabling managers to devote more resources to employee core competencies. o Employee salary and benefits packages will be competitive within the Willington, DE area. o Design a succession plan to identify and prepare candidates for high -level management positions that become vacant due to retirement, resi gnation, death, or new business opportunities. o Address the company’s leadership needs to ensure a selection of qualified leaders that are diverse, a good fit for the organization’s culture, and who have the necessary skills for the organization as the comp any scales. o Create a training, learning, and working environment that is caring, safe, and healthy, and values human diversity. o Recruiting and promoting highly qualified management personnel. • Provide effective work systems that meet the needs of leaders and frontline employees. • Provide a regular flow of information to employees and stakeholders. o Gather and analyze employee and stakeholder concerns to define and deploy appropriate solutions. o Increase the percentage of employees who have a high de gree of satisfaction with the quality of recruitment, training, recognition and reward opportunities, and the company's benefits. o Ensure that 75% of exiting employees indicate satisfaction with their work experience in an exit survey or interview. o Evaluate the quality of recruitment, training, recognition and reward opportunities, and work systems through a regular annual employees’ survey, with an 80% satisfaction rate or an increase of five percentage points. 3. Customers • Acquire new customers from innovative offerings. • Expand sales in the U.S. national market and attract new customers from innovative offerings. • Conduct market research during the first half of the year and develop appropriate customer messaging strategies. 4. Marketing • Acquire Enhancing marketing and visibility efforts. o Grow a percentage of sales from new client contracts. o Foster lifetime customer loyalty with marketing campaigns scaled to meet the company's needs. o Increase social media impressions among the new target audience by 30%. o Ensure that adequate leadership, personnel, and resources exist to achieve our marketing goals. o Add two full -time community managers to better manage comments and questions received on social media.