The assignment is done! Needs need to be added 3 Case for Change (Why do it?): Why have you selected this topic? How will it help you and your target organization? 4. MBA Concentration & Topic F

Unit 2.2 Assignment

Capstone Outline & Business Proposal/Plan

Post University

BUS695 Capstone

MBA Concentration: Business Administration

Paul Licon

March 16, 2025

Dr. Wayne Emms

Table of Contents

1. Executive Summary

2. Business Description

4. Innovation Focus

5. Outcomes & Quantitative Thinking

6. Defining Success

7. Financial Component: Cost-Benefit Analysis

8. Conclusion

9. References

Executive Summary

Entrepreneurship education is critical in empowering individuals to build and sustain businesses. However, many aspiring entrepreneurs lack structured learning, mentorship, and financial knowledge, resulting in a high startup failure rate (Kuratko, 2020). The Entrepreneurship Success Academy is designed to bridge this gap by offering a self-paced, digital course with interactive learning modules and expert coaching.

The primary objectives of this business proposal are to:

• Provide a structured curriculum covering business planning, financial management, and innovation strategies (Neck & Greene, 2022).

• Foster entrepreneurial skills through interactive learning, expert mentorship, and practical case studies.

• Implement cost-effective learning models that make entrepreneurship education accessible globally.

• Develop an outcome-driven approach with measurable success criteria.

This proposal outlines the innovation focus, quantitative measurement strategies, financial feasibility, and success criteria for the Entrepreneurship Success Academy.

Business Description

Business Name: Entrepreneurship Success Academy

Industry: Online Education & Business Training

Target Audience:

• Aspiring entrepreneurs

• Business students and graduates

• Early-stage startup founders

• Professionals transitioning into entrepreneurship

Problem Statement:

Entrepreneurship education is often expensive, inaccessible, and focused on theory rather than application (Shane, 2020). Traditional business programs lack mentorship, practical learning tools, and startup-specific financial education. This leads to poor business planning, financial mismanagement, and high failure rates among new entrepreneurs.

Solution:

This course will provide:

• Structured, self-paced learning with real-world business applications.

• Hands-on mentorship and coaching from experienced entrepreneurs.

• Guidance on financial planning, time management, and startup growth.

• Cost-effective and accessible education through a scalable digital model.

Combining education, mentorship, and financial literacy, the Entrepreneurship Success Academy will create a comprehensive learning platform for future entrepreneurs.

Innovation Focus

The Entrepreneurship Success Academy introduces innovation in both project selection and implementation through:

1. AI-Powered Personalized Learning Paths

   • Adaptive learning technology tailors course materials based on user engagement and performance (Neck et al., 2021).

2. Gamification & Interactive Learning

   • Engagement strategies, including quizzes, simulations, and real-world case studies, enhance learning effectiveness (Kuratko, 2020).

3. Integrated Business Planning Tools

   • Access to financial forecasting models, business planning templates, and AI-driven market analysis tools.

4. Live Expert Mentorship & Networking

   • Connecting learners with industry mentors, investors, and successful entrepreneurs to bridge the knowledge gap.

By leveraging technology and experiential learning, the course ensures higher engagement and practical application of entrepreneurship principles.

Outcomes & Quantitative Thinking

The success of this project is measurable through data-driven insights and quantitative financial analysis.

Key Performance Indicators (KPIs):

1. Student Engagement & Completion Rates

   • Measuring module completion rates and user interactions.

   • Target: 80% course completion rate within three months.

2. Startup Development Success Rate

   • Tracking how many participants launch businesses after course completion.

   • Goal: 25% of learners establish startups within one year.

3. Revenue Generation & Financial Sustainability

   • Projected break-even within 18 months (Shane & Venkataraman, 2020).

   • Annual growth in subscriptions, partnerships, and affiliate marketing.

4. User Satisfaction & Community Growth

   • Gathering learner feedback and mentor effectiveness ratings.

   • Achieve a 90% satisfaction rating based on post-course surveys.

These quantitative measures ensure the course’s impact, financial viability, and long-term sustainability.

Defining Success

The success of the Entrepreneurship Success Academy is defined by its ability to:

1. Deliver High-Impact Entrepreneurial Education

• Provide structured, practical business knowledge that translates into real-world success.

• Ensure students gain critical skills in financial planning, innovation, and growth strategies.

2. Increase Startup Success Rates

• Measured by the percentage of students who launch businesses post-course completion.

3. Achieve Financial Sustainability

• The platform must become profitable within 18–24 months, driven by:

  • Course subscriptions and premium membership fees.

  • Corporate sponsorships and university partnerships.

4. Build a Strong Learner and Mentor Network

• Growth in active student participation and mentor contributions.

The Entrepreneurship Success Academy aims to become a leading global entrepreneurship training platform by integrating qualitative and quantitative success metrics.

Financial Component: Cost-Benefit Analysis

Projected Costs (Year 1)

Projected Revenue (First 3 Years)

Break-even Analysis:

• Projected profitability within 18 months (Shane & Venkataraman, 2020).

• Long-term scalability with low operating costs post-development phase.

A structured cost-benefit analysis ensures the platform's financial viability and return on investment (ROI).

Conclusion

The Entrepreneurship Success Academy is a scalable, innovative, and financially viable solution to entrepreneurship education challenges. Through a structured, tech-driven learning platform, it provides aspiring entrepreneurs with essential skills, mentorship, and financial education.

By integrating AI-powered learning, financial modeling tools, and expert mentorship, the program ensures higher engagement, practical application, and long-term business success. The quantitative measurement approach guarantees continuous improvement and growth, ensuring sustainability and scalability.

This project represents a unique opportunity to bridge the gap in entrepreneurship education, equipping future business leaders with the knowledge, tools, and mentorship needed for startup success.

References

Kuratko, D. F. (2020). Entrepreneurship: Theory, process, and practice. Cengage Learning.

Neck, H., & Greene, P. G. (2022). Teaching entrepreneurship: A practice-based approach. Edward Elgar Publishing.

Shane, S. (2020). The illusions of entrepreneurship. Yale University Press.

Shane, S., & Venkataraman, S. (2020). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217–226.