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Business Writing Spring 202 5 KU Student Spotlight Blog Due: Friday, March 28 at 11:59pm Points Possible: 75 The KU School of Business blog frequently includes posts about the experience of current students. Blog posts about the student experience are used to recruit new students , encourage current student s to get involved, and highlight classes /programs /events . Write a 500 -600 word blog post about your experience as a KU student . KU School of Business Blog There are multiple audiences for the blog. These include prospective students, current students, parents, faculty, staff, alumni , donors, and the KU community. The blog is written in a fairly conversational and less formal style , while still maintaining a professional feel. Blog posts typically use headings to organize the information and short paragraphs to keep the readers engaged . Organization & Evidence Organize your blog around 3 skills developed at KU. Use your experience as a KU student as evidence with 1 -2 examples to explain how you developed each skill . Do not use quotes from other students or information already available on the KU website. Write 3 headings to organize the blog post. Each heading should mention the explain the skill developed and the context (for example: class, work). Include examples from your own experience in each paragraph. Avoid vague information and generic claims . You can write about information relate d to the business school , other experiences as a KU student , and work experience (part -time, summer jobs , internships). Use the list below to brainstorm example s; you are welcome to write about relevant topics not listed here. Class Projects/Guest Speakers Events , Programs , Resources Clubs & Organizations Professor s & Staff Study Abroad Internship & Work Experiences Visual Element Include 1 visual element with a caption and photo credit. The folder on Canvas provides images; you are welcome to use these or other relevant photo s. Cite the source and write a caption to explain how the visual connects to your topic. 2 2 Required Hyperl inks KU Website Link Link to a KU website in the conclusion to encourage the reader to act. Avoid using a link to the main KU or business school page . Instead, use a link to connect to a specific KU resource/class/event mentioned in your blog. Example: Click here to connect with employers at future KU School of Business career fairs . Outside Source Link Include a h yper link to 1 credible source to provide evidence to support a claim. Introduce the source in the text of the sentence; you do not need to include a reference list. Th e outside source link cannot be to a KU website. You cannot use a website from the blog prep work assignment as your outside source. Example: A 2022 Gallup study found that 53% of employees prioritize stability and job security when applying for a new job. Format Guidelines Use Times New Roman 12 -point font. Use single -spaced text and 1 -inch margins. All paragraphs should be left aligned (no indent) with a space between paragraphs. Follow the School of Business style guide example s posted on Canvas . All text is included in the 500 -600 words (title, name, photo credit/captions , headings). Write a clear & persuasive title (bold , lowercase except first letter ) By Your Name , year major(s) (italics) Your first paragraph should not have a heading. Start with a 2-3 sentence introduction paragraph; mention the University of Kansas in the introduction paragraph . Preview the 3 topics covered. 3 headings Headings are bold and lowercase (capitalize the first letter of the heading and office/program names). Heading are 5 -12 words in length , mention the skill and context in each heading. W rite 1-3 paragraphs per heading ; paragraphs are 1 -4 sentences. Include examples from your experience in each paragraph . Conclusion heading Write a heading for the conclusion paragraph (do not use Conclusion ). Write a 1 paragraph conclusion (1-2 sentences) with a hyperlink to a KU website to encourage the reader to act.