The instructions are further explained in the document attached. However, it is really important to use the blog prep work given that the information used must come from that document. It mentions to

Attention paid to word choice based on the situation. Tone is adequate for the reader. May be too casual. Tone is inappropriate for the reader. Virtually no errors in spelling , grammar, and punctuation. Minimal errors in spelling , gramma r, and punctuation. Errors in spelling, grammar, and punctuation. Many spelling, grammar, and punctuation errors . Follows all format guidelines and the KU School of Business Style Guide. Blog is 500 -600 words. Minor violations from the format guidelines /KU School of Business Style Guide . Blog is 500 -600 words. Errors in formatting . Less than 500 words or more than 600 words. Many errors in formatting . Less than 500 words or more than 6 00 words. Clear: Organization Writing Visual Design Title is clear and persuasive. Introduction paragraph previews the 3 topics covered (2-3 sentences) . Mentions the University of Kansas in the introduction. 1-3 paragraphs under each heading. All paragraphs are 1-4 sentences (with minimal use of 1 sentence paragraphs). Uses 4 headings (5-12 words each) to clearly organize the message. 3 heading s mention a skill & context. 1 heading for the conclusion paragraph. Title is clear and persuasive. Introduction paragraph could be revised to grab the reader’s attention and preview the 3 topics. Paragraphs are 1-4 sentences (with minimal use of 1 sentence paragraphs). Uses 4 headings (5-12 words each) to organize the message. 3 headings mention a skill & context. 1 heading for the conclusion paragraph. Title is unclear . Paragraphs are too long/short. Overuse of 1 sentence paragraphs. Does not use effective headings. Headings are not 5 - 12 words. Headings do not mention skill developed and/or context. Title is vague. Paragraphs are too long/short. No effort to clearly organize paragraphs. Introduction paragraph is missing or unclear. Headings are missing or not effective. Vague language is avoided (for example: thing/something). Word choice and sentence structure allow the reader to quickly process the message. Writing is clear. A few instances of vague language. Word choice and sentence structure may slow down reader comprehension. Vague language is used. Sentence and paragraph structure are unclear or confusing. Writing is unclear. Vague language used throughout (for example:

thing/something). Includes an effective visual element with caption and photo credit . Visual element is clearly related to the topic. Includes visual element that is relevant and persuasive. Missing either caption or photo credit. Visual element is generic and/or not clearly related to the topic . Visual element is generic and/or not clearly related to the topic. Missing caption and/or photo credit. KU Student Spotlight Blog Rubric Business Writing Concise Wording Carefully edited to reduce wordiness; message delivered as concisely as possible. Most wordiness is eliminated. Places where filler words can be removed and/or sentences can be revised to create a more concise message. Many places where filler words can be removed and/or sentences can be revised to create a more concise message. Some repetition of information. Many places where filler words can be removed and/or sentences can be revised to create a concise message. Significant repetition of information. Evidence Driven & Persuasive Citing Evidence Creating a Persuasive Message Links to 1 outside source (non - KU site). Source is credible and relevant to the topic. Links to 1 outside source. Source is credible and relevant to the topic. Links to 1 outside source.

Source lacks credibility and/or is not related to the topic. Does not include a hyperlink to an outside source. Evidence used strategically to create an effective blog. Multiple examples from the writer’s experience are used to create an effective message. Includes information about the outcomes/benefits of the class/program/event . Provides detailed examples. Includes a hyperlink to a KU website in the conclusion to encourage the reader to act. Include examples, but additional evidence is needed to create a compelling blog entry. Some vague information. Includes a relevant hyperlink in the conclusion . A better link may be available to more clearly direct the reader to act. Most information in the blog is vague; does not provide information necessary to persuade the reader. Additional information about the student experience is needed. Link is not relevant to the purpose of the blog. Link is not in the conclusion. Links to general KU website; unclear what action the reader should take. Blog lacks specific details.

Information is vague and repetitive. Does not use evidence in each paragraph. Lacks information about the student experience. Website link not included or not relevant to the topic.