BUS700 – Capstone Unit 8 Assignment 2: Capstone Project- Final Paper This Final Paper and Presentation is about Stratasys Ltd. printing company, The paper needs to be very detailed in SMART objective

The printing industry faces increasing competition from digital media, requiring companies to adapt through innovation and efficiency. The primary problem is the declining demand for traditional print services due to digital alternatives, reducing profitability. However, an opportunity exists to expand into customized, sustainable, high-value print solutions to differentiate from competitors.

1st step:

The primary opportunity lies in adopting advanced digital printing technologies, automating order processing, and expanding into niche markets (e.g., sustainable packaging and personalized marketing materials).

The company can improve efficiency, reduce waste, and increase profitability by addressing these areas.

Cost-Benefit Analysis of Automation

Year

Traditional Printing

Custom Packaging

Online Sales

Total Revenue

2024

$500K

$50K

$100K

$650K

2025

$550K

$150K

$200K

$900K

Break-Even Analysis for New Equipment

Fixed Costs: $200,00

Variable Cost/Unit: $5

Price/Unit: $15

Break-Even Point: 20,000 units

1st step:

Financial models confirm feasibility, with automation paying for itself within 2.5

years.