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1. Business

• There is no doubt that businesses are affected by the environment and environmental factors. Some companies seem more prepared than others in handling the cause and effect from environmental factors. Think about the company that you currently work for or that you have worked for previously. Identify characteristics of the environment as they relate to a business. Which of the factors discussed in this course seemed to affect it the most, and how did the company handle its effects? How might you have handled the factor differently if you were a decision maker within the company?

Your response must be at least 200 words in length.

• The purpose of this journal is to use the knowledge you have gained about the basic principles of marketing to review a commercial for a product or service. Please view the following commercial: Balancing Work and School video. A transcript and closed captioning are available once you access the video. In an essay response, you will include the following information concerning the commercial you just viewed:

What is the product or service offered in the commercial?

How would you describe the target market for the company that created this commercial?

How would you describe the specific market segment that the commercial is designed to reach?

What is the connection between the commercial’s message and the specific market segment?

Your journal should consist of a minimum of four well-constructed paragraphs. Sources used, if any, should be listed and formatted in APA.

• In order to maintain an effective workforce, human resources managers must make sure employees feel valued at the companies for which they work. Thinking about companies you have worked for in the past or that you work for currently, describe what made or does make you feel like a valuable part of the team. What are some ways that your company can improve in this area? 200 words

1. Organizational Communication

• The purpose of this journal is to compare and contrast two communication techniques that can be used to improve employee trust and engagement.

Your response should include the components below:

Explain why communication is essential in an organization.

Discuss the relationship between strategic planning and communication.

Explain the ways that effective communication improves employee trust and engagement. Focus on comparing/contrasting two types of channels or techniques (e.g., on-site meetings, employee surveys, workshops).

Explain the types of situations where each channel or technique would be most effective. Provide examples and facts for your audience. Avoid simply offering an opinion; rely on valid academic research.

Your journal should consist of a minimum of 3 well-constructed paragraphs. Sources used, if any, should be listed and formatted in APA.

• Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented "Why Thinking You’re Ugly is Bad for You" at a TED Talks event.

In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove's customers (and potential customers)? What are the advantages? What are the disadvantages? 100 words.