Speech class final assessment
Final Assessment Outline
Competency Name: COM/BUS 210 Organizational Communication
Competency Statement: This course explores the essential oral communication skills needed in a variety of professional settings. Students will develop proficiencies relevant for leadership, group interactions, conflict resolution, debate, meeting facilitation, and formal presentations. Application will include practice of various forms of message delivery, such as solo and team presentations, impromptu speaking activities, and simulations of common professional communication scenarios
Final Assessment Title: COM/BUS 210 Final Speech Assessment
Program Learning Outcomes: PLOs Assessed in this course include:
PLO 1 - Communicate effectively utilizing professional business-related techniques
PLO 2 - Demonstrate a practical and theoretical understanding of managerial and leadership skills
GLO 1C - Students will be able to speak extemporaneously* and deliver effective oral presentations with clarity, accuracy, and fluency. *Without advanced preparation (e.g. impromptu speaking).
Students who successfully complete this course will:
CLO 1 - Understand the foundational elements of professional oral communication, including the appropriate use of verbal and nonverbal cues
CLO 2 - Recognize the most effective channels for communicating in a variety of situations
CLO 3 - Develop strategies for overcoming speech anxiety to be able to speak confidently
CLO 4 - Demonstrate effective presentation skills, including:
> applying audience analysis to select relevant topics and materials to support central ideas
> organizing content and structure to support central ideas
> using appropriate vocal qualities, language, and nonverbal cues
> incorporating visual aids that support main ideas
> adapting to audience, setting, and occasion
CLO 5 - Cultivate interpersonal skills needed to successfully communicate in the workplace, including active listening, emotional intelligence, and creativity
The COM/BUS 210 Final Speech Assessment includes a 4-to-5-minute persuasive speech, an under-1-minute persuasive speech on the same topic, a written outline and description of the longer speech, and a 3-8 slide PowerPoint. All four artifacts will be about the same topic, only delivered in different formats. The written outline and description will showcase planning and preparation skills related to CLO’s 1, 2, 4, and 5. The speeches will demonstrate CLO’s 1, 3, and 4. The student adapting their speech to two different lengths will showcase CLO’s 2, 4, and 5.
Written outline and description Microsoft Word document
A 3-8 slide Microsoft PowerPoint slideshow
4-5-minute recorded speech
Under-1-minute recorded speech
This document is the blueprint for your speeches, which will be persuasive (not informational). This document will show how you will execute your speeches. Using the course material to guide you, you will select or create a narrowed topic, audience, purpose statement, full sentence outline (for the 4-5-minute speech), and a references page if needed.
Your audience must be narrowed; for example, “the Johnson High School Parent Teacher Association” would be a much better audience than “women ages 20-70.” Your topic must be narrowed and realistic; thus, “recycling bottle caps” would be a much better topic than “climate change.” Your purpose statement should follow this format: My purpose is to convince <narrowed audience> to <do narrowed action> because <supporting points>. For example: My purpose is to convince the Johnson High School Parent Teacher Association to collect recyclable bottle caps from students because it will raise money for the PTA and will encourage a “green” mentality in students. Each line on your outline should be a full sentence.
Your document should be organized like below and include all the following elements (albeit double spaced according to APA):
Title of Speech
Narrowed Topic:
Audience:
Purpose Statement:
Full Sentence Outline:
Introduction: <Clear Statement to Your Audience of What Your Speech Is About>
<Interest Catching Beginning>
<Context Setting Ideas>
<Supporting Point I>
Further Information
Further Information
<Supporting Point II>
Further Information
Further Information
<Further Supporting Points as Needed…>
Conclusion: <Emphasis on Main Takeaway>
References
File Logistics:File must be saved as a Microsoft Word document (.doc or .docx)
Do not exceed three pages (including references page)
Use APA 7th edition formatting but do not include a title page or abstract
You will create a 3-8 slide PowerPoint to support your 4-5-minute speech.
Here are a few best practices to keep in mind:
Focus on images whenever possible
Avoid using too much text but do include key ideas that need to be remembered
Keep your design (color, layout, etc.) simple and not overwhelming
Remember your PowerPoint should be supporting your speech, not replacing it
Use .ppt or .pptx files.
PowerPoint must be 3-8 slides
If you have references, use your last slide as a references slide
Record you giving a 4-5-minute version of your outlined persuasive speech (Submission Item #1) to an audience of at least 3 with your slideshow clearly visible in the recording.
Your recorded presentation should . . .
Be rehearsed in advance
Show you on screen with all of you visible from head to toe
Be 4-5-minutes long
Be given to an audience of at least 3
Show your slideshow being used to present to your audience
Be delivered effectively and confidently making use of verbal and nonverbal skills taught in this course
Be appropriate to your audience, purpose, and time limit
Note: This assignment recorded video may not be edited. There should be no jumps or breaks in the video from the beginning of your speech until the end.
.mp4 and .mov video files are preferred.
If able, keep video size low, preferably under 500 megabytes.
Record you giving a version of your outlined persuasive speech (Submission Item #1) that is shorter than 60 seconds to an audience of 3. Adapt your original speech to be delivered quickly as an “elevator pitch.” You have 60 seconds to make your points. Match your approach to this restriction to make the most use of your time. You can re-organize your speech and add or remove points, but the topic, audience, and purpose should be the same as in Submission Item #1.
Your recorded presentation should . . .
Be rehearsed in advance heavily
NOT make use of notes
Show you on screen with all of you visible from head to toe
Be under 60 seconds long
Be direct but not over-rushed (make sure your audience can still understand what you are saying and will appreciate how you are saying it)
Be given to an audience of at least 3
NOT make use of a PowerPoint or any other visual aid
Be delivered effectively and confidently making use of verbal and nonverbal skills taught in this course
Be appropriate to your audience, purpose, and time limit
Note: This assignment recorded video may not be edited. There should be no jumps or breaks in the video from the beginning of your speech until the end.
.mp4 and .mov video files are preferred.
If able, keep video size low, preferably under 200 megabytes.
Before submitting, double-check, have you have met the criteria noted below. Did you….
Meet all time restrictions?
Cite and list any references used?
Remember to have fun?
Your completed final assessment documents should be submitted through the Final Assessment link of your competency.
Please note, that you can upload multiple files to the Final Assignment link.
Make sure the files are converted to a doc, docx, ppt, pptx, mov, mp4, etc. file. (you can share Google Doc and MS OneDrive documents from the “Choose Existing Activities” button)
To upload a file, click “Upload File” and choose the file(s) from your desktop:

More tutorial resources can be found at the UMPI Student eLearning Hub
Final Assessment Rubric
| Criterion | Exemplary- 4 | Proficient- 3 | Developing- 2 | Emerging- 1 |
| Audience Awareness | Arguments are designed appropriately to chosen audience. Student presents with clear awareness of audience values. Audience is narrowed. | Arguments are mostly appropriate to chosen audience. Student presents with significant awareness of audience values. Audience is narrowed. | Student attempts to match argument and presentation to audience values but some elements negate efforts. Audience is not narrowed. | Presentation and arguments do not match well to chosen audience, which may not be narrowed. Student does not appear to understand audience values and preferences. |
| Topic/Purpose Appropriateness | The topic and purpose chosen are narrowed, actionable, persuasive, realistic, and relevant to the audience. | The topic and purpose are mostly narrowed, actionable, persuasive, realistic, and relevant to the audience, but could be improved.
| The topic and purpose need to be narrowed further or cannot be realistically argued to the audience chosen. | The topic and purpose are vague and confusing, are not possible, or are unrelated to the audience chosen. |
| Organizational Effectiveness | The arguments presented are well organized both in outline and in the presentations. The purpose of the speech is clear from the beginning and concluded well at the end. The speeches use effective transitions and are easy to follow.
| The arguments presented are well organized and the purpose is clear from the beginning, but audience is at risk of begin confused by organization of speech at a few points. | The purpose of the speeches is clear, but the speeches are difficult to follow and need clearer organization to be effective. | The purpose of one or both speeches is unclear. One or both speeches is difficult to follow and needs clearer organization to be effective. |
| Genre Awareness | Both speeches are appropriately matched to their requirements. They operate well within their time limits and are effectively given as oral persuasive speeches. | Both speeches have only minimal issues in adapting speech content to the time requirements. Both speeches are persuasive, not informational. | At least one of the speeches is not appropriately adapted to the time limit given. One or both speeches is not persuasive but is instead informational. | Student struggles to adapt speeches between time lengths. The speeches are more informational and not primarily persuasive. |
| Verbal and Nonverbal Communication | Delivery techniques (verbal and nonverbal) enhance the effectiveness of the argument and align well with audience values. | Delivery techniques (verbal and nonverbal) generally enhance the effectiveness of the argument and mostly align with audience values. | Delivery techniques (verbal and nonverbal) detract from the effectiveness of the argument and do not align with audience values. | Delivery techniques (verbal and nonverbal) make the presentation difficult to understand. |
| Visual Presentation | Attire and appearance enhance the effectiveness of the argument and align well with audience values. The slideshow is clear and supportive. | Attire and appearance generally enhance the effectiveness of the argument and mostly align with audience values. The slideshow is mostly clear and supportive. | Attire and appearance detract from the effectiveness of the argument and align well with audience values. The slideshow is unclear and confusing. | Attire, appearance, and slideshow are distracting from the argument. |
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