PLEASE READ IN ENTIRETY AND SEE ATTACHED!!! THIS IS AN MBA ASSIGNMENT. NO PLAGIARISM OR AI USE! INSTRUCTIONS Submit the complete report – Strategic Global Expansion Project (MGT class - Global Perspec

• The complete report should adhere to the given Tabl e of Contents and not exceed 25 pages.

Table of Contents 1. Planning the Global Business Enterprise a. Identifying Global Business Opportunities Determine potential international markets for propo sed goods and/or services b. Analyzing International Competitors Identify domestic and international companies invol ved in similar business global business activities c. Assessing the Geographic Environment Examine geographic factors that affect the business environment of a nation d. Assessing the Economic Environment Economic growth Interest rates, monetary policy, and inflation rate s Unemployment policy Taxation e. Assessing the Social-Cultural Environment Demographics/population growth Income distribution Work/career attitudes/entrepreneurial spirit Education level Social institutions, customs, traditions, and belie fs influencing business f. Assessing the Political-Legal Environment Tax policies Contract enforcement laws Employment laws Environmental regulations Consumer protection Political stability 2. Organizing for Global Business Activities a. Selecting a Global Company Structure Analyze different global business entry modes that a company might select when planning international business activities. Choose between exporting, turnkey projects, management contracting, licensing, franchising, con tract manufacturing, joint venture, and wholly-owned subsidiaries. (In general, exporti ng has less risk than some of the other entry modes. The product or service, as well as the economic, social-cultural, and political-legal environment of the country, will in fluence an organization’s entry mode.) Discuss the extent to which the organization will u se centralization and decentralization. (Centralized organizations tend to offer standardiz ed products or services with decisions made in upper levels of the organization. In contra st, decentralized organizations usually involve products or services that need to be adapte d to various geographic, economic, social-cultural, and political-legal influences.) b. Financing Sources for Global Business Operations START-UP COSTS Identify expenses (and estimated amounts) that woul d be necessary when starting this global business enterprise. (Be sure to consider eq uipment, buildings, vehicles, infrastructure improvements, training costs, consul tants, legal fees, and licenses.) FINANCING SOURCES Identify financing sources for the enterprise. Cons ider different sources for funding this global business enterprise. (Large companies may se ll stock, issue bonds, and obtain loans. Smaller organizations might make use of pers onal investors, small business loans, venture capital sources, or government-guaranteed l oans.) 3. Implementing the Global Market Plan a. Product and Target Market Planning for Foreign Mark ets Identify specific attributes and customer benefits for a proposed international product or service b. Designing a Global Distribution Strategy Analyze distribution channels and intermediaries fo r global business operations c. Planning a Global Promotion Strategy Suggest advertising messages, media and other promo tional activities for an international enterprise d. Selecting an International Pricing Strategy Recommend a global pricing strategy based on costs, market demand, competition, and economic environment 4. Measuring International Business Success FINANCIAL GAINS Identify potential profit levels and other measures of financial success for this global business operation. (Commonly considered measureme nts of financial success include profits, return on investment, market share, sales growth.) ECONOMIC BENEFITS Discuss positive economic contributions that this b usiness operation might have for the host country. (Economic benefits may include impro ved infrastructure, creation of jobs, more efficient use of natural resources, or increas ed personal income.) SOCIAL BENEFITS Determine improvements to the country’s society tha t might result from the company’s global business activities. (Positive social resul ts might include improved employee training, expanded health care and other benefits f or workers, or additional housing facilities.) SOCIAL COSTS Describe the potential drawbacks for the host count ry that might result from this business venture. (Social costs of global business operations may include pollution, reduction in natural resources, or changes in tradi tions.) 5. Conclusion