Business analytics Milestone 3

Milestone 3: Corporate-Level Strategy

In this assignment you're once again going to put yourself in the shoes of a business analyst, this time hired to offer guidance to the University of Maine President. The university has decided that they would like to revisit their corporate strategy, and want to know their options. 

1. If the University of Maine wanted to follow a concentration strategy, how could they continue to increase their market share of students?

2. If they wanted to vertically integrate, what industries or firms would be good targets for vertical integration?

3. Should the university consider international expansion?  Why (and where) or why not?

This assignment will provide you with practice in writing as a business analyst and will allow you to apply the frameworks you are learning in class to an industry you're familiar with.

Guidelines

1. Your report should be 1-2 pages, and should be written in clear and professional language.  You will need to cite the sources you use using APA 7 style.  Your list of works cited does not count towards your page limit. 

2. If you need inspiration, visit the books and articles cited in the bibliography for this module; they contain many case studies you can draw on to inspire your work. Remember to cite your sources.

3. You can find information about the conditions within an industry using reports, economic forecasts, news articles, interviews or academic articles.  If you're having trouble locating information, reach out to the professor or to UMPI's library services.

What to include in your submission

1. 1-2 page report

2. Works Cited