business policy and strategy final assignment

Competency Name: BUS 489 Business Policy and Strategy

Competency Statement: BUS 489 Business Policy and Strategy provides an overview of how a business develops, analyzes, selects and evaluates their corporate strategy. The process begins with corporate mission and vision, then moves to internal and external analysis as prerequisites to developing strategy. The focus then moves to different strategy approaches, the implementation of the strategy and finally the evaluation of selected strategies and policies.

Final Assessment Title: Final Assessment Project

• Communicate effectively utilizing professional business-related techniques

• Apply a practical and theoretical understanding of managerial and leadership skills across business disciplines

• Apply appropriate analytical and quantitative skills by examining a wide range of business models

• Apply an understanding of cultural, ethical, and global issues by examining their impact on self, business, and organizations

1. Develop a mission and vision statement

2. Identify and assess external business factors

3. Identify and assess internal business factors

4. Know and explain the 23 types of strategies

5. Execute analysis using the BCG Matrix

6. Execute analysis using the SWOT Matrix

7. Execute analysis using the SPACE Matrix

8. Execute analysis using the IE Matrix

9. Execute analysis using the Grand Strategy Matrix

10. Identify business structures and their implications to strategies

11. Identify key financial metrics and apply them to decision making

12. Evaluate corporate performance using a balanced scorecard

13. Develop awareness of prominent ethical issues facing businesses today

This activity tests your ability to conduct a series of strategic analyses in order to assess a business’ performance and to propose suitable strategies to improve performance for that business as a strategic manager or consultant would. You will use written (report) and oral (presentation) methods to present your recommendations, research to construct your analyses, and must demonstrate the proper techniques of analysis.

• Written Report

• Recorded Video Presentation

The written report component of this project is a portfolio containing these elements:

1. Mission and Vision Statements

2. Porter & PESTEL Analysis

3. VRIO Analysis of Strengths

4. BCG Analysis

5. SWOT Analysis

6. SPACE Analysis

7. IE Analysis

8. Grand Strategy Analysis

9. Business Structure Reflection

10. Financial Analysis

11. Balanced Scorecard Analysis

12. Ethics Analysis

These elements can be created from the drafts you created in the previous modules, can be revised versions of those previous drafts (recommended), or can be new analyses of a different organization using the same methods. In either case, combine them into a single Word document with bold headings using the 12 categories from the preceding list.

• Each analysis should be no more than 500 words each.

• Aggregate all cited references into a single list at the end of the document. Use APA 7 standards.

In this activity, you will create a summary of your recommendations as if you were presenting to manager at the company you investigated as a real client. In your presentation, you should include these elements in this order:

1. Title Slide – include a descriptive title, the course name, your name, and the date

2. Agenda Slide – in a few bullets, outline the format of the presentation to give the audience a preview of what you will say

3. Introduction Slide – state the purpose of the presentation in a way that describes what you did and what your key learning takeaway was as a preview of the complete endeavor. Think of this element as a thesis statement for your presentation.

4. Series of at least three Analysis Slides, each with an analysis and a corresponding strategy recommendation. You may need more than one slide for each analysis. This section should match your written report.

Choose two of:

• BCG Analysis

• SWOT Analysis

• SPACE Analysis

• IE Analysis

• Grand Strategy Analysis

Choose one of:

• Business Structure Reflection

• Financial Analysis

• Balanced Scorecard Analysis

1. Prioritization Recap Slide – List your three strategy recommendations from the previous slides in a single slide in order of priority, as you perceive it. That is, your top recommendation that is most likely to have the greatest chance of success at first and the lowest chance of success less.

2. Ethics Analysis Slide – Next, give a brief reflection on the ethical challenges that motivate pursuing the strategies you recommend or could arise during their implementation or because of them. Suggest a workaround to overcome the challenges you foresee.

3. Conclusion – Describe your key takeaways from completing this analysis project in a way that brings the conversation to a formal close.

4. References – List all resources used within the presentation, cited in APA 7 format.

• Use .mp4 file format.

• Remember to cite the sources for all borrowed ideas and images using parentheticals on each slide and reference list slide(s) at the end in APA 7 format.

• 5-8 minutes

• Speaker and slides should be visible throughout the entire video for a professional appearance.

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• Your completed final assessment documents should be submitted through the Final Assessment link of your competency.

• Please note, that you can upload multiple files to the Final Assignment link.

• Make sure the files are converted to a doc, docx, mp4 file. (you can share Google Doc and MS OneDrive documents from the “Choose Existing Activities” button)

• To upload a file, click “Upload File” and choose the file(s) from your desktop:

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