This paper is to be a summary of what you have learned in my class, whether it is from reading a newspaper, from my lectures, and/or from the textbook (three things that do not rot your brain or waste

Berg B us 11 0 0507 0 3/1 3/2 026 B usin ess pla n B usin esse s now ad ay s are ofte n su pporte d by dig ita l mark eti n g fir m s.

This b usin ess pla n will co ver what dete rm in es th e gro w th of a co m pan y an d why dig ita l D oukoure 2 m ark etin g is im porta n t.

This essa y will ad dre ss th e way s dig ita l mark eti n g can be i n volv ed in cu rre n t world le g is la tio n an d fu ndin g, how th ey ca n be man ag ed eff e ctiv ely .

T he use of dig ita l mark etin g busin esse s is now one of th e most eff ic ie n t busin ess i d eas f o r in cre asin g co m pan ie s so cia l med ia au die n ce.

In re ce n t tim es, so cia l med ia has p la y ed a huge ro le in busin ess pla n s th at help dev elo p a co m pan y.

Mem bers of a dig it a l m ark etin g ag en cy sp ecia liz es in web site desig nin g, mark eti n g co nsu lt a n ts , write rs , so cia l m ed ia m ark etin g man ag ers , an d oth er sp ecia lis ts .

These pro fe ssio nals work to geth er wit h c lie n ts t o dev elo p su ccessfu l dig ita l mark etin g ca m paig ns.

This ca n be an eff e c ti v e way f o r m e t o tr a n sitio n in to th e world of busin ess.

D oukoure Dig ita l Gro up is a dig ita l mark eti n g co m pan y.

The co m pan y assis ts b usin esse s in gain in g an onlin e pre se n ce, whic h wil l attr a ct new cu sto m ers .

Man y c o m pan ie s str u ggle with onlin e pre se n ce, Doukoure 's goal is to help wit h th ese ty pes of p ro ble m s.

The co m pan y wan ts to help busin esse s gro w .

Doukoure 's au die n ce are peo ple w ho a re se ek in g bra n d ex posu re .

This clie n t lis t co vers sta rtu ps an d e-c o m merc e sta rtu ps.

E m plo yees will help man y of th ese busin esse s wit h th e la ck of fu ndin g, ti m e, or k now le d ge to co nduct dig ita l mark etin g.

D oukoure 3 T he budget to sta rt off th e co m pan y will be $25,0 00, whic h is th e best am ount fo r o rg an iz atio ns th at are ju st sta rtin g out in dig ita l mark eti n g at th e mom en t.

Alt h ough th e i n itia l i n vestm en t re q uir e d to la u nch a dig ita l mark eti n g busin ess in Los Angele s is quite h ig h.

T he fo llo w in g is a lis t of th e ex pen se s th at are in clu ded in our busin ess pla n .

C ate g ory C ost O ff ic e Setu p $ 1,0 00 – $ 3,0 00 B usin ess Setu p $ 500 – $1,5 00 E quip m en t $ 2,0 00 – $ 6,0 00 B ra n din g $ 500 – $2,0 00 M ark etin g $ 3,0 00 – $ 8,0 00 T eam $ 1,0 00 – $ 4,0 00 T ota l $ 10,0 00 – $ 25,0 00 D oukoure 4 To beg in a dig ita l mark etin g co m pan y in Los Angele s, a sm art optio n is to use p ers o nal sa v in gs an d money fro m fre e la n cin g.

This is one of th e most eff e c ti v e meth ods.

A t th e beg in nin g of th eir care ers , a sig nif ic an t num ber of fo unders beg in by work in g i n dep en den tly , gain in g one or tw o cu sto m ers , an d th en re in vestin g th e re v en ue th ey earn i n to th e dev elo pm en t of th e busin ess .

This is a co m mon pra ctic e am ong en tr e p re n eu rs .

T here is als o th e possib ility of gettin g money th ro ugh sm all busin ess lo an s fr o m fin an cia l o rg an iz atio ns su ch as Ban k of Am eric a or Wells Farg o.

How ev er, in ord er to be elig ib le f o r th ese lo an s, you will need to hav e a str o ng cre d it his to ry an d wil l need to ca re fu lly p la n out how you will re p ay th e money when you re ce iv e it .

Due to th e hig h in te re st ra te a sso cia te d with cre d it card s, th ey sh ould only be use d fo r ex pen se s th at are sm all.

I n th e pro cess of hir in g peo ple , it is not a good id ea to hir e fu ll tim e sta ff at th e b eg in nin g.

This is becau se fu ll tim e sta ff is more ex pen siv e th an part ti m e sta ff .

A sm all t e am , w hic h may in clu de pro fe ssio nals su ch as ad s man ag ers an d desig n sp ecia lis t, s h ould b e re cru ite d by th e ag en cy when it ex pan ds an d re ceiv es a big ger num ber of c lie n ts w ho are lo yal to th e bra n d.

Consid era tio n sh ould be giv en to th e fa ct th at th e co re t e am m ay co nta in pro fe ssio nals .

In th e early phase s of th e co m pan y's dev elo pm en t, th is p ro gre ssiv e ap pro ach pro ved to be use fu l sin ce it en ab le d th e co m pan y to su cc ess fu lly m an ag e ex pen se s, main ta in fle x ib ility , an d lim it fin an cia l ris k .

D oukoure 5 T here are man y artif ic ia l in te llig en ce to ols th at ca n be bought onlin e.

These t e ch nolo gie s are use d fo r dig ita l mark etin g.

When it co m es to se arc h en gin e an d a n aly tic s, so m e of th e pla tf o rm s th at are use d are Sem ru sh , Google Ads, an d Meta Ads.

C an va a n d Adobe Photo sh op are tw o of th e ap ps th at are use d fo r man ag in g desig n an d c o nte n t d ev elo pm en t.

For th e sc h ed ulin g posts on so cia l med ia , th e use of Hoots e t would h elp .

I t is possib le to ach ie v e su ccess in co m munic atio n an d pro je c t man ag em en t by u sin g S la ck an d Tre llo .

Sla ck is use d fo r en te rp ris e re so urc e pla n nin g (E R M ) an d em ail m ark etin g, while Tre llo is use d fo r th e man ag em en t of pro je c ts .

These are th e ite m s th at w e a re a b le to man ag e eff e ctiv ely , an d we will be hir in g a fr e ela n ce r who is fa m il ia r with t h ese s o ftw are ’s to help us with th em .

T he Am eric an s with Dis a b ilitie s Act (A DA ), whic h was im ple m en te d in 1990, w eb site s an d oth er onlin e pla tf o rm s are su ppose d to giv e ac cess to th ose who hav e d is a b ilitie s.

In th is way, it is en su re d th at peo ple wit h dis a b iliti e s are ab le to fu lly p artic ip ate in dig ita l activ itie s su ch as mak in g purc h ase s onlin e, hav in g ac cess to i n fo rm atio n, an d en gag in g in co nvers a tio ns on so cia l med ia pla tf o rm s.

Priv acy is a mora l r ig ht t h at in div id uals hav e to pro te ct th em se lv es fr o m th ir d parti e s in to th eir priv ate liv es D oukoure 6 a n d activ itie s.

Consu m ers are partic u la rly co ncern ed ab out th e se cu rity of th e priv acy of t h eir pers o nal data , whic h in clu des ou r id en titi e s, pre fe re n ce s, an d dis lik es.

B usin esse s must sta y in fo rm ed ab out th ese la w s in ord er to man ag e th eir co m pan y i n a n e th ic al an d re sp onsib le man ner.

This is due to th e fa ct th at onli n e ad verti s in g is e v olv in g.

These are so m e cru cia l la w s to re m em ber:

T o Be Tru th fu l in Advertis in g D is c lo se Sponso re d Conte n t P riv acy an d data se cu rity - (p ro te ct use rs data ) C onsu m er pro te ctio n la w s - (n o sc am s) B usin esse s must fo llo w th ese la w s in ord er to av oid le g al tr o uble an d gain c u sto m er tr u st.

T he purp ose of dig ita l mark etin g co m pan ie s wil l not fa il acco rd in g to th e pla n .

T his i s d ue to th e fa ct th at artif ic ia l in te llig en ce has le d busin esse s in to in ven tin g gre at d ig ita l m ark etin g meth ods, whic h hav e co ntr ib ute d to more su ccess fu l co m pan ie s.

P ers o naliz ed data , an aly sis , an d use r ex perie n ces are all pro vid ed by th is te ch nolo gy, w hic h i s a gam e ch an ger becau se it off e rs all of th ese asp ects .

D oukoure 7 R efe re n ces A bdura h m an ov, V.

(2 018).

Dig ita l Mark etin g Agen cy fo r In dustr ia l Ente rp ris e s:

Busin ess P la n . These u s.f i.

B en Ali.

(2 025).

Dig ita l mark etin g agen cy . https://bibliotecadigital.ipb.pt/entities/publication/e85e105c-192a-4bfc-99df-497a4cf70750 D oukoure 8 R uohio , S.

(2 024).

Busin ess pla n fo r a nom adic dig ita l mark etin g agen cy . https://www .theseus.fi/handle/10024/872537 S harm a, A.

(2 020).

Are sm all tr a vel agen cie s re a dy fo r dig ita l mark e ti n g?

Touris m M an ag em en t, 79(1 ), 104078.

S in gh, A.

(2 019).

How Do Chie f Dig ita l Offic ers Purs u e Dig ita l Tra nsfo rm atio n A ctiv itie s?

Long Ran ge Pla n nin g, 53(3 ), 101890.

https://doi.or g/10.1016/j.lrp.2019.07.001