particular market domain Starbucks, Management Assignment Homework Help
One Short Paper Guidelines and Rubric
Company = Starbucks
After considering a general industry that interests you, choose a particular market domain within that industry to expand your research and use as a model throughout the course. A market domain may be defined as a segment of a broader industry with a strategic focus or target of meeting a particular business or customer need in the marketplace. In this course, we use the example of the emergence of the light rail transportation market that is a segment of the larger transportation industry. The market domain may be emerging or established but your chosen domain should provide sufficient public information for your research in the remainder of the course. In future modules in the course, you will select a company, either real or fictitious, that operates in this market domain.
Prepare a short paper that identifies and describes key information of at least five substantive sources of background information on the market domain of your choosing. The sources must include both historical and current information. Consider academic, private, and governmental sources.
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
| Critical Elements | Exemplary (100%) | Proficient (90%) | Needs Improvement (70%) | Not Evident (0%) | Value | |
| Company Selection | Meets “Proficient” criteria and demonstrates nuanced understanding of particular business or customer need in the marketplace | Selects a general industry and a particular market domain within that industry is chosen with sufficient public information to study for the remainder of the course | Selects a general industry and the market domain does not fit that industry with sufficient public information | Does not select general industry or market domain | 40 | |
| Source Selection | Meets “Proficient” criteria and demonstrates nuanced understanding of at least five substantive sources of background information on the market domain | Includes at least five substantive sources that include both historical and current information | Includes fewer than five substantive sources that include both historical and current information | Includes fewer than five sources that are not substantive and do not include both historical and current information | 40 | |
| Articulation of Response | Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format | Submission has no major errors related to citations, grammar, spelling, syntax, or organization | Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas | Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas | 20 | |
| Earned Total | 100% | |||||
