Assignment 1: Social Performance of Organizations
Stakeholders: Nature of Interest and Power alliances to pursue a common interest. Stakeholder coalitions are not static. Groups that are
highly involved with a company today may be less involved tomorrow. Issues that are con-
troversial at one time may be uncontroversial later; stakeholders that are dependent on an
organization at one time may be less so at another. To make matters more complicated, the
process of shifting coalitions does not occur uniformly in all parts of \
a large corporation. G Key Terms