Assignment 1: Social Performance of Organizations

Stakeholders: Nature of Interest and Power alliances to pursue a common interest. Stakeholder coalitions are not static. Groups that are

highly involved with a company today may be less involved tomorrow. Issues that are con-

troversial at one time may be uncontroversial later; stakeholders that are dependent on an

organization at one time may be less so at another. To make matters more complicated, the

process of shifting coalitions does not occur uniformly in all parts of \

a large corporation. G Key Terms