Assignment 1: Social Performance of Organizations

Issue Ripeness GENERATE OPTIONS TAKE ACTION Key Terms • A public issue is an issue that is of mutual concern to an organization and one or more of the organization’s stakeholders. Emerging public issues present a risk, but they also present an opportunity, because companies that correctly anticipate and respond to them can often obtain a competitive advantage.

• The eight strategic radar screens (the customer, competitor, economic, technological, social, political, legal, and geophysical environments) enable public affairs managers to assess and acquire information regarding their business environments. Managers must learn to look outward to understand key developments and anticipate their impact on the business.

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