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COM/295 Grading Guide

COM/295 Version 4

Business Communications

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Individual Assignment: Constructing Effective Business Messages Part I Purpose of Assignment

The purpose of this assignment is to provide students an opportunity to identify product or service for an organization, persuade an audience to invest capital resources to develop the product or service for sale in a global environment. The responses should be based on the concepts discussed in Chapter 4. Students will consider the audience needs when writing business messages, recognize how establishing your credibility and projecting the company’s image are vital aspects of building strong relationships with all intended audiences. Students are also expected to select the appropriate channel for delivering the message based on context, audience, and purpose.

Resources Required

Chapter 4, Business Communication Essentials, 7/e

Grading Guide

Content	Met	Partially Met	Not Met	Comments:
The student will select a product or service in which they believe the organization should invest capital resources to develop for a sale in a global environment.
The student will describe the product or service, including its main characteristics.
The student will describe why they believe the product is worthwhile.
The student will describe the audience/s and why these audience/s are important and how they will approach each audience differently.
The student will explain how to establish credibility.
The student will analyze channels that would be most of effective to communicate their business message.
Prepare a presentation (with detailed speaker notes).
		Total Available	Total Earned
		11	/11

Presentation Guidelines	Met	Partially Met	Not Met	Comments:
The presentation—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
-Presentation is well-organized, clear, and effectively structured -There is an introduction to gain the audience’s attention and explain the purpose of the presentation
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
			/4

Assignment Total	#	15	/15
Additional comments: