Final Case Study and Strategic Plan [CLOs: 1,2,3,4,5] Read What’s Driving Porsche? and History of Porsche AG – FundingUniverse. From the perspective of an executive with the firm, prepare a strategic plan to grow the business over the next three years.
Required Text
Abraham, S. (2012). Strategic management for organizations. San Diego, CA: Bridgepoint Education.This text is a Constellation™ course digital materials (CDM) title.
Required Resources
Articles
Guthrie, D. (2014). Miami Dolphins: Leadership, Organizational Culture and Empty Words. Forbes. Retrieved from http://www.forbes.com/sites/dougguthrie/2014/02/25/miami-dolphins-leadership-organizational-culture-and-empty-words/
Henderson, R., & Reavis, C. (2009, August 25). What’s Driving Porsche? Retrieved from https://mitsloan.mit.edu/LearningEdge/CaseDocs/08-075-What%27s%20Driving%20Porsche.Henderson.pdf
History of Porsche AG – FundingUniverse. (n.d.). Retrieved from http://www.fundinguniverse.com/company-histories/porsche-ag-history/
Kotter, J. (2012). The Key to Changing Organizational Culture. Forbes. Retrieved from http://www.forbes.com/sites/johnkotter/2012/09/27/the-key-to-changing-organizational-culture/
Moore, K. (2011). Porter or Mintzberg: Whose view of strategy is the most relevant today? Forbes. Retrieved from http://www.forbes.com/sites/karlmoore/2011/03/28/porter-or-mintzberg-whose-view-of-strategy-is-the-most-relevant-today/
Moorhead, P. (2014). Lenovo's Plans To Acquire IBM's X86 Server Business Could Be Its Best Strategic Decision Yet. Forbes. Retrieved form http://www.forbes.com/sites/patrickmoorhead/2014/04/17/lenovos-plans-to-acquire-ibms-x86-server-business-could-be-its-best-strategic-decision-yet/
My Strategic Plan. (n.d.) Mission statements. Retrieved from http://mystrategicplan.com/resources/mission-statements/#Defining%20Your%20Mission _math_education
Multimedia
The Five Competitive Forces That Shape Strategy [Video file]. (n.d.). Retrieved from https://www.youtube.com/watch?v=mYF2_FBCvXw&feature=player_detailpage
Required Exam
Program Comprehensive Examination. Peregrine Academic Services.
This exam must be purchased from the EdMap online bookstore as part of your required materials for this course. It will appear in the EdMap materials list as the
Bachelors Academic Degree Level Common Professional Component (CPC)-based Comprehensive Exam.
Recommended Resources
Articles
Conner, C. (2014). Top online reputation management tips for brand marketers. Forbes. Retrieved from http://www.forbes.com/sites/cherylsnappconner/2014/03/04/top-online-reputation-management-tips-for-brand-marketers/
Deeb, G. (2013). If you build it, they may not come: Budget ahead for startup marketing. Forbes. Retrieved from http://www.forbes.com/sites/georgedeeb/2013/11/06/if-you-build-it-they-may-not-come-budget-ahead-for-startup-marketing/
Dyer, J. & Gregersen, H. (2014). How we rank the world's most innovative growth companies 2014. Forbes. Retrieved from http://www.forbes.com/search/?q=Assessing+a+company
Favaro, K. (2014). How IKEA, Disney, and Berkshire Hathaway succeed with adjacencies. Forbes. Retrieved from http://www.forbes.com/sites/boozandcompany/2014/03/31/how-ikea-disney-and-berkshire-hathaway-succeed-with-adjacencies/
Fisher, G. S. (2012). Why global diversification still makes sense. Forbes. Retrieved from http://www.forbes.com/sites/greggfisher/2012/01/17/why-global-diversification-still-makes-sense/
Geromel, R. (2012). Can we use corporate social responsibility to evaluate companies? Forbes. Retrieved from http://www.forbes.com/sites/ricardogeromel/2012/05/21/csr-corporate-social-responsibility/
Guthrie, D. (2014). A conversation on corporate social responsibility. Forbes. Retrieved from http://www.forbes.com/sites/dougguthrie/2014/01/09/a-conversation-on-corporate-social-responsibility/
McLeod, L. E. (2014). Why killing the competition is not a noble purpose. Forbes. Retrieved form http://www.forbes.com/sites/lisaearlemcleod/2014/06/18/why-killing-the-competition-is-not-a-noble-purpose/
Moore, J. (2012). 7 tips on building your business with better metrics. Forbes. Retrieved from http://www.forbes.com/sites/ciocentral/2012/07/09/7-tips-on-building-your-business-with-better-metrics/
Sklar, H. (2011). Risk assessment: The most important effort you’re doing all wrong. Forbes. Retrieved from http://www.forbes.com/sites/howardsklar/2011/11/22/risk-assessments-the-most-important-effort-youre-doing-all-wrong/
Trefis Team. (2014). Better market conditions complement Gap Inc.’s strong position and brands. Forbes. Retrieved from http://www.forbes.com/sites/greatspeculations/2014/06/16/better-market-conditions-complement-gap-incs-strong-position-and-brands/
Multimedia
Course Guide
For a printable version of the course, download the Course Guide.
