persuasive presentation

CAPITAL RESOURCE INVESTMENT 4

Capital resource investment

Name

Institution:

Date:

SuperMax Security Solution Limited

Part II: RE: Discussion on investing capital resources to develop CCTV Cameras at SuperMax Limited.

Dear Managing Director,

In the past six years, SuperMax Security Solutions has lost approximately 100 clients owing to the low investment in capital resources to manufacture security products such as alarms, CCTV cameras, and other important products within the chain. More importantly, the company has lost clients purchasing CCTV cameras. Before this tremendous decline, the company had enjoyed such a solid presence in the market. Competition has however made the situation extremely difficult, with many clients shifting to rival companies for supply. Because of these setbacks, the company needs to invest capital resources in developing security cameras as a strategy to attract the lost customers.

Since the firm supplies CCTV Cameras and other security solutions, investing capital resources will not only boost the manufacturing process but also expand the company’s production base. If the security products developed through capital resource investment does not sell as initially expected, I will involve the sales and marketing department to orchestrate market research followed by appropriate and responsive marketing strategies. Through modern marketing techniques such as Social Media and Internet, the company will maintain a huge online process likely to impact selling and buying patterns. The message is to be delivered in the form of an internal memorandum and through a typed letter. Letters are outdated as means of communication but classical and very professional.

Part II: Sales Pitch

For security purposes, all firms in business today need security cameras. This is where SuperMax security services come in. Our products are not only tailored to meet the needs of the end clients but also serve the interests of the business in terms of marinating quality. Since the organization embraces technology, the sales pitch will take place on social media, and delivered through pictures and encrypted messages to give the audience and visual. Most people like relating visuals to quality, and therefore this is a perfect channel for delivering the message.