introduction and thesis of a reserch paper!

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Frito Lay North America

Abdullah Bin Jadid

University of the Incarnate Word

Table of Contents

Introduction--------------------------------------------------------------------------------------------------

Mission-------------------------------------------------------------------------------------------------------

History--------------------------------------------------------------------------------------------------------

Internal Analysis--------------------------------------------------------------------------------------------

External Analysis-------------------------------------------------------------------------------------------

SWOT Analysis---------------------------------------------------------------------------------------------

Strategy #1---------------------------------------------------------------------------------------------------

Strategy #2---------------------------------------------------------------------------------------------------

Strategy #3---------------------------------------------------------------------------------------------------

Strategy #4---------------------------------------------------------------------------------------------------

Conclusion---------------------------------------------------------------------------------------------------

References---------------------------------------------------------------------------------------------------

Mission Statement

Per Pearce, J.A. & Robinson, R.B, the company mission is a broadly framed but enduring statement of a firm’s intent. It embodies the business philosophy of the firm’s strategic decision makers, implies the image the firm seeks to project, reflects the firm’s self-concept, and indicates the firm’s principal product or service areas and the primary customer needs the firm will attempt to satisfy. In short, it describes the firm’s product, market, and technological areas of emphasis, and it does so in a way that reflects the values and priorities of the firm’s strategic decision makers. An excellent example is the company mission statement of Nicor Inc., shown in Exhibit 2.1, Strategy in Action. (p. 23)

As stated by Frito-Lay, the vision from their official website is “At Frito-Lay, we’re all about good fun — from making tasty snacks to get your party started to taking care of our 50,000 employees who know how to find the fun in everyday challenges. As a proud member of the PepsiCo family, Performance with Purpose is what we work to achieve every day. And to us, that means creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share” F. (2017). Furthermore, Frito-Lay is the manufacturer of over 40 different snack products. Together with Pepsi-Cola, Frito-Lay is responsible for satisfying snack urges to billions all over the world. Frito-Lay truly is the world's favorite snack and is always within arm's reach S. (1970, January 01).

Frito-Lay Leaderships are:

Vivek Sankaran is president and chief operating officer (COO) of Frito-Lay North America, Inc. Hari Avula is chief financial officer of Frito-Lay North America. Kristen Blum is senior vice president and CIO for Frito-Lay North America. David Flavell is senior vice president and general counsel of Frito-Lay North America together with PepsiCo Latin America. Ted Herrod is the senior vice president of Sales Transformation for Frito-Lay North America. Michael Hourihan is vice president of Procurement and Market Supply Officer for Frito-Lay North America. Chris Kuechenmeister is vice president of Communications for Frito-Lay North America. Jason is president of PepsiCo Foods Canada. Dr. Jonathan McIntyre is senior vice president of PepsiCo Research & Development, Global Snacks Category. Patrick McLaughlin is senior vice president of human resources and chief human resources officer for Frito-Lay North America. Randy Melville is senior vice president and general manager of Frito-Lay North America. Craig Musgrove is currently senior vice president of National Sales - Large Format and e-commerce for Frito-Lay North America. Jennifer Saenz serves as senior vice president and chief marketing officer of Frito-Lay North America. Leslie Starr Keating is senior vice president of PepsiCo’s North America Foods Supply Chain. Chris Turner is senior vice president of Strategy for Frito-Lay North America. Kevin Vivian serves as senior vice president of National Sales - Immediate Consumption for Frito-Lay North America. Steven Williams is the senior vice president of the East Division of Frito-Lay. F. (2017)

References

Pearce, J.A. & Robinson, R.B. (2015). Strategic management: Planning for domestic & global competition (14th ed.). NY: McGraw Hill Education.

Frito-Lay - Good Fun! Retrieved January 26, 2017, from http://www.fritolay.com/company

FRITO-LAY MISSION STATEMENT. Retrieved January 26, 2017, from http://dangerouslycheese-z.blogspot.com/2013/02/frito-lay-mission-statement.html