Harley Davidson Case Study

Assignment components

Unsatisfactory

Emerging

Proficient

Exemplary

Score

Case study: Harley Davidson (HD)

Discusses the interaction among the economic, political, sociocultural, and technological sectors of the business environment.

Discussion is limited or missing entirely.

Discussion is present but incomplete or incorrect.

Discussion is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Discussion is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 10

Summarizes Harley Davidson’s current SWOT.

SWOT analysis is limited or missing entirely.

SWOT analysis is present but incomplete or incorrect.

SWOT analysis is clear and mostly accurate. Analysis generally conforms to accepted management theory.

SWOT analysis is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 10

Characterizes important industry and resource factors and trends. Assessed the internal environment of HD to determine core competencies based on resources and capabilities.

Characterization and assessment are limited or missing entirely.

Characterization and assessment are present but incomplete or incorrect.

Characterization and assessment are clear and mostly accurate. Analysis generally conforms to accepted management theory.

Characterization and assessment are clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 10

Appraises the effects of HD’s size, speed of strategic decision making and implementation, innovation, and quality on their ability to take competitive action.

Appraisal is limited or missing entirely.

Appraisal is present but incomplete or incorrect.

Appraisal is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Appraisal is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 10

Summarizes what HD’s corporate-level strategy has been historically and justified answer with examples.

Summary is limited or missing entirely.

Summary is present but incomplete or incorrect.

Summary is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Summary is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 10

Explains how this strategy will stand up against the competition and conditions in the industry.

Explanation is limited or missing entirely.

Explanation is present but incomplete or incorrect.

Explanation is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Explanation is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 20

Examines whether following an acquisition or merger strategy would be a good idea and identified potential problems to watch for if an acquisition strategy was pursued.

Examination is limited or missing entirely.

Examination is present but incomplete or incorrect.

Examination is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Examination is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 10

Discusses the uncertainties and risks of doing business in different regions throughout the world.

Discussion is limited or missing entirely.

Discussion is present but incomplete or incorrect.

Discussion is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Discussion is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 10

Discusses whether HD would be wise to pursue a cooperative strategy. Also identifies the type of cooperative strategy that would be best, explained why would it be best, and suggested with whom HD should pursue this strategy.

Discussion and identification are limited or missing entirely.

Discussion and identification is present but incomplete or incorrect.

Discussion and identification is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Discussion and identification is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 10

Provides a well-reasoned, well-justified recommendation for HD’s first issue:
Harley Davidson products are viewed as leisure items rather than necessities. How should HD push sales in a down economy?

Recommendation is limited or missing entirely.

Recommendation is present but incomplete or incorrect.

Recommendation is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Recommendation is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 20

Provided a well-reasoned, well-justified recommendation for HD’s second issue:
HD’s target market is difficult to manage.

Recommendation is limited or missing entirely.

Recommendation is present but incomplete or incorrect.

Recommendation is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Recommendation is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 20

Provided a well-reasoned, well-justified recommendation for HD’s third issue:
HD’s product demand is difficult to manage.

Recommendation is limited or missing entirely.

Recommendation is present but incomplete or incorrect.

Recommendation is clear and mostly accurate. Analysis generally conforms to accepted management theory.

Recommendation is clear, accurate, and well supported. Analysis conforms to accepted management theory.

of 20

Written components.

Introduction is limited or missing entirely.

Poorly organized document.

Transitions are infrequent, illogical, or missing entirely.

Conclusion is limited or missing entirely.

Writing contains numerous errors in spelling, grammar, or sentence structure that severely interferes with readability and comprehension.

No attempt at APA

formatting.

Introduction is present but incomplete or underdeveloped.

Poorly organized document that interferes with readability and comprehension.

Transitions are sporadic.

Conclusion is present, but incomplete or underdeveloped.

Writing contains numerous errors in spelling, grammar, or sentence structure that somewhat interfere with readability or comprehension.

APA format is attempted to paraphrase, quote, and cite, but errors are significant.

Introduction has a clear opening, provides background information, and states the topic.

Loosely organized document that may have to be inferred.

Transitions are appropriate and help the flow of ideas.

Conclusion summarizes main argument and has a clear ending.

Writing follows conventions of spelling and grammar

throughout. Errors are infrequent and do not interfere with readability or comprehension.

APA format is attempted to paraphrase, quote, and cite, but few errors are present.

Introduction catches the reader’s attention, provides compelling and appropriate background information, and clearly states the topic.

Well organized document with an appropriate introduction.

Transitions are thoughtful and clearly show how ideas relate.

Conclusion leaves the reader with a sense of closure and provides concluding insights.

Writing follows conventions of spelling and grammar throughout that helps establish a clear idea and aid the reader in following the writer’s logic.

APA format is used throughout when appropriate or called for.

of 40

Total Score

/200