Strategic Goal Controlling

Budget Estimates

Lucia Ruiz

Rasmussen College

Author Notes

This paper is being submitted on January 22, 2017 for Jacinta Banks’s B498 Management Capstone course.

Goal Choice

The goal that the company is planning on achieving is making sure that the have increased the profitability and the net income derived from the customer service Citi Bank with make on the interest on deposits etc. that customers need to pay of the accounts. The growth in the revenues and the overall profitability of the bank will ensure that the company has continued to acquire a larger market share as well as reducing the rivalry. The increase profitability and revenue will require a budget that will cater for the putting into practice process of the strategy.

The Operating Budget is aimed at ensuring that the company has estimated the revenues and the expenses that are likely to be incurred in the immediate future.

Item	Amount
Income
Sales Revenue	70Billion
Expenses
General operations	300 Million
Inventory	200 Million
HR
Salaries and Benefits	400Million
Training	600million
Marketing
Advertising and Promotions	550 million
Marketing channel	200 million
Miscellaneous expenses	150 Million

The operation budget is designed to make sure that the management team that will be duties with the implementation of the process target at accomplishing the goal have been rewarded. It is expected that the budget changes will be minimal to ensure that the firm has maximized the profits. The marketing expenses will include the costs add up in advertisement in different stages. The marketing channels are likely to contribute greatly to the success of the company. The goal of increasing the revenue and the overall profitability is expected to have been realized by the finish of the first financial year. The achievement of the goal will make great impact to the firm since it will continue to expand and grow.

Capital Budget

The capital budget is designed to make sure that potential expenditures and investments have been made. Citi Bank is looking forward to making sure that the goals have been accomplishment. The expected flows of the bank’s funds are good and have been shown significant growth over the years to come. The two long-term assets that will play an essential part in the achievement of the goal.