LensCrafters Case Study
Criteria |
Unacceptable Below 60% F | Meets Minimum Expectations 60-69% D |
Fair 70-79% C |
Proficient 80-89% B |
Exemplary 90-100% A |
1. Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability. Weight: 15% | Did not submit or incompletely evaluated LensCrafters’ operations strategy; Did not submit or incompletely explained how the organization seeks to gain a competitive advantage in terms of sustainability. | Insufficiently evaluated LensCrafters’ operations strategy; Insufficiently explained how the organization seeks to gain a competitive advantage in terms of sustainability. | Partially evaluated LensCrafters’ operations strategy; Partially explained how the organization seeks to gain a competitive advantage in terms of sustainability. | Satisfactorily evaluated LensCrafters’ operations strategy; Satisfactorily explained how the organization seeks to gain a competitive advantage in terms of sustainability. | Thoroughly evaluated LensCrafters’ operations strategy; Thoroughly explained how the organization seeks to gain a competitive advantage in terms of sustainability. |
2. Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them. | Did not submit or incompletely analyzed how operation management activities affect the customer experience. Did not submit or incompletely selected two (2) operation management challenges; Did not submit or incompletely provided the solutions for confronting them. | Insufficiently analyzed how operation management activities affect the customer experience. Insufficiently selected two (2) operation management challenges; Insufficiently provided the solutions for confronting them. | Partially analyzed how operation management activities affect the customer experience. Partially selected two (2) operation management challenges; Partially provided the solutions for confronting them. | Satisfactorily analyzed how operation management activities affect the customer experience. Satisfactorily selected two (2) operation management challenges; Satisfactorily provided the solutions for confronting them. | Thoroughly analyzed how operation management activities affect the customer experience. Thoroughly selected two (2) operation management challenges; Thoroughly provided the solutions for confronting them. |
3. Examine LensCrafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction. Weight: 15% | Did not submit or incompletely examined LensCrafters’ value chain; Did not submit or incompletely evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. | Insufficiently examined LensCrafters’ value chain; Insufficiently evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. | Partially examined LensCrafters’ value chain; Partially evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. | Satisfactorily examined LensCrafters’ value chain; Satisfactorily evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. | Thoroughly examined LensCrafters’ value chain; Thoroughly evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction. |
4. Determine the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Select at least two (2) types that can be applied and provide justifications for the selection. Weight: 20% | Did not submit or incompletely determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Did not submit or incompletely selected at least two (2) types that can be applied; Did not submit or incompletely provided justifications for the selection. | Insufficiently determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Insufficiently selected at least two (2) types that can be applied; Insufficiently provided justifications for the selection. | Partially determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Partially selected at least two (2) types that can be applied; Partially provided justifications for the selection. | Satisfactorily determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Satisfactorily selected at least two (2) types that can be applied; Satisfactorily provided justifications for the selection. | Thoroughly determined the different types of performance measurements that can be used to measure LensCrafters’ service-delivery system design. Thoroughly selected at least two (2) types that can be applied; Thoroughly provided justifications for the selection. |
5. Examine the different types of technologies applied to LensCrafters’ service operations and evaluate how the technologies strengthen the value chain. Weight: 15% | Did not submit or incompletely examined the different types of technologies applied to LensCrafters’ service operations; Did not submit or incompletely evaluated how the technologies strengthen the value chain. | Insufficiently examined the different types of technologies applied to LensCrafters’ service operations; Insufficiently evaluated how the technologies strengthen the value chain. | Partially examined the different types of technologies applied to LensCrafters’ service operations; Partially evaluated how the technologies strengthen the value chain. | Satisfactorily examined the different types of technologies applied to LensCrafters’ service operations; Satisfactorily evaluated how the technologies strengthen the value chain. | Thoroughly examined the different types of technologies applied to LensCrafters’ service operations; Thoroughly evaluated how the technologies strengthen the value chain. |
6. 3 references Weight: 5% | No references provided | Does not meet the required number of references; all references poor quality choices. | Does not meet the required number of references; some references poor quality choices. | Meets number of required references; all references high quality choices. | Exceeds number of required references; all references high quality choices. |
7. Clarity, writing mechanics, and formatting requirements Weight: 10% | More than 8 errors present | 7-8 errors present | 5-6 errors present | 3-4 errors present | 0-2 errors present |