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Frito Lay North America

Abdullah Bin Jadid

University of the Incarnate Word

Table of Contents

Mission--------------------------------------------------------------------------------------------------------3

Introduction--------------------------------------------------------------------------------------------------5

Internal Analysis--------------------------------------------------------------------------------------------

External Analysis-------------------------------------------------------------------------------------------

SWOT Analysis---------------------------------------------------------------------------------------------

Strategy #1---------------------------------------------------------------------------------------------------

Strategy #2---------------------------------------------------------------------------------------------------

Strategy #3---------------------------------------------------------------------------------------------------

Strategy #4---------------------------------------------------------------------------------------------------

Conclusion---------------------------------------------------------------------------------------------------

References---------------------------------------------------------------------------------------------------

Mission Statement

Per Pearce, J.A. & Robinson, R.B, the company mission is a broadly framed but enduring statement of a firm’s intent. It embodies the business philosophy of the firm’s strategic decision makers, implies the image the firm seeks to project, reflects the firm’s self-concept, and indicates the firm’s principal product or service areas and the primary customer needs the firm will attempt to satisfy. In short, it describes the firm’s product, market, and technological areas of emphasis, and it does so in a way that reflects the values and priorities of the firm’s strategic decision makers. An excellent example is the company mission statement of Nicor Inc., shown in Exhibit 2.1, Strategy in Action. (p. 23)

As stated by Frito-Lay, the vision from their official website is “At Frito-Lay, we’re all about good fun — from making tasty snacks to get your party started to taking care of our 50,000 employees who know how to find the fun in everyday challenges. As a proud member of the PepsiCo family, Performance with Purpose is what we work to achieve every day. And to us, that means creating the high-quality snacks our fans deserve, while caring for our people, communities and the environment we share” F. (2017). Furthermore, Frito-Lay is the manufacturer of over 40 different snack products. Together with Pepsi-Cola, Frito-Lay is responsible for satisfying snack urges to billions all over the world. Frito-Lay truly is the world's favorite snack and is always within arm's reach S. (1970, January 01).

Frito-Lay Leaderships are:

Vivek Sankaran is president and chief operating officer (COO) of Frito-Lay North America, Inc. Hari Avula is chief financial officer of Frito-Lay North America. Kristen Blum is senior vice president and CIO for Frito-Lay North America. David Flavell is senior vice president and general counsel of Frito-Lay North America together with PepsiCo Latin America. Ted Herrod is the senior vice president of Sales Transformation for Frito-Lay North America. Michael Hourihan is vice president of Procurement and Market Supply Officer for Frito-Lay North America. Chris Kuechenmeister is vice president of Communications for Frito-Lay North America. Jason is president of PepsiCo Foods Canada. Dr. Jonathan McIntyre is senior vice president of PepsiCo Research & Development, Global Snacks Category. Patrick McLaughlin is senior vice president of human resources and chief human resources officer for Frito-Lay North America. Randy Melville is senior vice president and general manager of Frito-Lay North America. Craig Musgrove is currently senior vice president of National Sales - Large Format and e-commerce for Frito-Lay North America. Jennifer Saenz serves as senior vice president and chief marketing officer of Frito-Lay North America. Leslie Starr Keating is senior vice president of PepsiCo’s North America Foods Supply Chain. Chris Turner is senior vice president of Strategy for Frito-Lay North America. Kevin Vivian serves as senior vice president of National Sales - Immediate Consumption for Frito-Lay North America. Steven Williams is the senior vice president of the East Division of Frito-Lay. F. (2017)

Introduction

Frito Lay North America is one of the most successful as well as resilient companies in the Food Industry. This is evident in the fact that the company has been in existence since the year 1961. The company started as two companies that existed independently in the 1930 and existence as Frito-Lay started in the year 1961. The resilience and success that the company has registered over the years can be attributed to its strengths as well as strategy. Many companies have not been capable of surviving over the period especially due to times of financial recessions which weighed them down. One of the key strengths that the company has is diversity in the products that it offers to its customers. Ensuring that its products are of top quality through improvements over the years has also contributed to the success that the company has continued to register over the decades. This has ensured that the products are satisfactory and in line with the expectations of the customers. The strategic aspect of Frito lay was in the merger with Pepsi-Co in the year 1965. The market share of the company in the United States alone comprises 40% of snacks that are sold in the whole market while it is a global leader in the snacks products. Frito Lay North America has been a great success and this is evident in that the sales of Frito Lay comprise above 30% of the total sales on an annual basis. Frito Lay North America is highly detrimental to the operations of the company as whole especially given that operations regarding research and development of the products of the company takes pace here. The operations of sales and more importantly distribution of the products of the snacks food products in the United States as well as in Canada take place in North America as well, further making it an essential organ and section of the company. The leadership at Frito Lay North America has also been key to its success (Walker, 2013). Various leadership positions and the holders of these positions have their duties and tasks clearly outlined. The company culture of ensuring that the needs of customers are a priority and innovation to produce new and improved products has been its core as well. Given that the technology has become part of businesses and organizations in the current era, the company continues to exploit technology in its operations locally and in its global market environment. Technology has helped promote efficiency as well as delivery in an efficient manner to meet the expectation of the company’s consumers. Employees play a major role in the determination of the success that a business or an organization registers. Frito Lay North America considers its employees a huge asset and takes a broad range of actions to ensure that the employees feel appreciated. The employees are made to personalize and feel happy at work, an aspect that aims at enhancing their satisfaction at work and motivation to work hard. The achievements that the company has had have essentially been due to a dedicated and highly productive workforce (Villegas, & Barrar, 2006).

Thesis Statement

Frito Lay North America is one of the operating divisions of Frito-Lay Company, a division that has been critical to the success that the company has been capable of registering due to the various operations that are undertaken as well as the leadership capabilities that are unique.

References

Pearce, J.A. & Robinson, R.B. (2015). Strategic management: Planning for domestic & global competition (14th ed.). NY: McGraw Hill Education.

Villegas, F., & Barrar, P. (2006). Supply Chain Dynamics, the case of FRITO-LAY in Latin America. OR Insight, 19(4), 14-34. doi:10.1057/ori.2006.16

Walker, A. (2013). Frito-Lay North America/NREL CRADA: Cooperative Research and Development Final Report, CRADA Number CRD-06-176. doi:10.2172/1087785

Frito-Lay - Good Fun! Retrieved January 26, 2017, from http://www.fritolay.com/company

Frito-Lay Mission Statement. Retrieved January 26, 2017, from http://dangerouslycheese-z.blogspot.com/2013/02/frito-lay-mission-statement.html