Promotion is an important part of executing a successful event. Successful event promotion creates awareness of the event and generates interest for participants, spectators, and volunteers. One key to successful event promotion is the creation of a clear

Event Promotion

One key to successful event promotion is the creation of a clear, consistent message about the event. A good promotion gets people excited about the event while providing basic details about the who, what, when, where, why and how of the event. Think about the event you are planning and determine how you can promote the event to targeted participants, the local community and potential volunteers.

Message Components

Who is the event targeting?

Participant message:

Spectator message:

Volunteer message:

What is the event? Describe it here.

When and Where will the event take place?

Why should people get involved with the event?

Participant message:

Spectator message:

Volunteer message:

How can people learn more about the event? Remember to include contact information and direct people to digital resources here.

What sponsor information needs to be included in your communication?

Promotion Mediums

What two forms of digital media are you using to promote your event? Include links to the digital media by pasting them in the space below.

How are you using this digital media? Explain what you are posting, the frequency of posts, and how you are driving potential participants, spectators, and volunteers to the media.

To whom will you distribute the print flyer? List recipients below. Remember to include community businesses and sponsors on your list.

To whom will you distribute the written piece? List recipients below. Remember to include sponsors on your list.

Schedule

List the dates for various promotional distributions in the chart below.

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