Module 1, Assignment 1 - Reflection on Customer Relationship Management History and Theory
Module 1 Assignment 1
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Module 1 Assignment 1 | ||||||||
Criteria | Ratings | Pts | ||||||
Used headings for each section and cited sources used. |
| 4.0 pts | ||||||
Defined CRM |
| 8.0 pts | ||||||
Defined and analyzed Enterprise Resource Planning, Concept of customer lifetime value and frequent shopper programs or loyalty focused programs. |
| 8.0 pts | ||||||
Provided an analysis of the "Gaming Corporation," and the implementation of CRM helped their business. |
| 8.0 pts | ||||||
Defined Customer Data Integration and how it helps business. |
| 8.0 pts | ||||||
Defined customer-centric and how it has changed customer relationship management. |
| 8.0 pts | ||||||
Exceptional writing mechanics |
| 6.0 pts | ||||||
Total Points: 50.0 |