modify and polish my paper
In 2005, Iger succeeded Eisner as CEO of The Walt Disney Company, while Eisner agreed to step down as chairman giant he has led for nearly 20 years. Under the control of Iger, Iger launch his strategies to remade the Walt built. First and foremost, Disney has acquired intellectual properties that are well accepted in the market instead of build its characters and intellectual properties by itself. Through this strategy Iger hopes Disney can dominate the intellectual properties of live-action and animated motion picture. And continue to maintain the extraordinary ability to turn intellectual properties into successful movies, and then build additional business opportunities around those content. ( ) In 2006, Disney bought Pixar Animation Studios in a $7.4 billion deal. In 2009, Iger negotiated a similar deal for Marvel Entertainment for $4 billion and in addition Disney took over Lucasfilm and the rights to Star Wars. ( )
Another strategy that Iger implemented is enhancing the revenue from the segment of Consumer Products business. In 2008, Disney bought back North American Disney Store Chain, and later on, Disney announced it repurchased 220 outlets in the U.S. and Canada and obtained the right to close about 100 stores.
Since 2004, Iger has transformed the strategies, Disney has experienced increased in revenue across its various segments. Iger definitely pulled back the Disney in right track and don't expanded Disney too far. With a series of big acquisitions over the several years, Disney maintains its unique ability that leveraging its intellectual properties throughout its others business segments. This has major implications for investors in the company, not only when it comes to organic growth opportunities, but also in terms of the company's ability to drive growth through acquisitions. Like Iger told to New York Times, acquisitions is fast and best way to put Disney back in track. In each acquisition case, Iger’s policy has allowed the individual units to continue being creative. Certainly,Disney turned in blockbuster Frozen, based on a Hans Christian Andersen tale, which topped $1 billion at the box office worldwide, suggest that Disney is on right track. Moreover, with the strategy to intensity the segment of customers product business. Disney are able to make money form the magic factory. The company can continue profits form the production when it able to launches a successful movie.
Polish my articles
Please modify and polish my paper into 2 pages. PLEASE NOT CHANGE MY idea. you may add information if you need.
The paper I wrote is about answering following 2 questions
How is the Walt Disney Company of 2004 different from the Disney Company of earlier times?
Has Disney expanded too far?
I need you finish it in 3 hours.
