Business Report

The assessment will be discussed in the Modules 1 and 2. You are required to conduct strategic analyses for Myer, an Australia’s department store group(http://www.myer.com.au/),for this assignment. You are advised to conduct research such as Internet searching for industry and media reports, and browsingthe website and annual reports of Myer and other relevant organisations.

Write a 500 word report, excluding references and appendix. In this report, you are required to perform the following tasks:

1. Undertake an industry (competitive) analysis using Porter’s 5-forces model. You are required to pay attention to the purpose of this analysis, the inter-connectedness of different aspects of the competitive forces, the links between the competitive forces and macro-environment, and their overall impact on the industry and the organization selected in terms of main driving forces in the competitive environment. Draw your conclusions based on your five-force analyses.

Use credible references. 

Attached is the latest annual report if needed, otherwise please source for credible sources for references.