Final Milestone IT 210

MARKETING AND TECHNOLOGY PART II 7

MARKETING AND TECHNOLOGY PART II

Davilyn Swanson

Southern New Hampshire University

Marketing and Technology Part II

Information technology plays vital role in effective and efficient running and management of small and medium enterprises (SMEs). Most business have leveraged on the advantages associated the integration of IT in business management. For instance, Harrison Kirby is a small business owner of a golf shop which is conducted through the use technology. However, Harrison must incorporate new intelligent marketing tool in order to cope up with competition from rival companies that offer the same services in golfing products (Ford & Saren, 2001).

In Milestone One, information on how to conduct online business was provided along with two companies dealing with similar golfing products. The companies were; Clubhouse and Snainton. Collection of customer data through business website was also provided. Mr. Kirby already has IT infrastructural system for online marketing of its golfing products. Therefore, integration of intelligent system can be crucial in edging out competitors and in boosting sales volume (Messenlehner & Coleman, 2014).

Developing of Web 2.0 that integrate Intelligent Systems.

The IT infrastructural system of Mr. Kirby. CRM software which manages inventory of distributers, point of sales and customers’ loyalty is vital in creating intelligence system as is it shows volume of sales and other key data about the customers. Similarly, the checkout software also allows the customers to process their payment details. Mr. Kirby’s business can leverage on the benefits of Web 2.0 which allows customers to use intelligent system (Srivastava, Cooley, Deshpande, & Tan, 2000).

Installation of Web 2.0 website. The website creates a platform that enables to interact and with each other. The virtual community of customers who are the users enable the creation of customer-generated contents thus creating vital information needed by other buyers to make informed purchasing decisions. Intelligent systems enable customers to get additional information whenever they click on a single phrase on the website (Messenlehner & Coleman, 2014). This type of website incorporates other social platforms such as media sites and other social media.

Advantages intelligence systems for online retailing

Intelligent systems have numerous benefits. They are great in creating personal appeal for online shoppers and promote customer loyalty in products offered for sales by a business. Intelligent system affords the customers the opportunity to view product information and that of the seller much in the same way brick-and-mortar customers (Srivastava, Cooley, Deshpande, & Tan, 2000). They the system help in building trust for the online materials which is important in promoting loyalty of the customer hence help in maintaining large customer base and attracting other prospective buyers. Therefore, building positive image for online retailers, like Mr. Harrison golfing club business, remains one of the top priority for any business that want to increase their volume of sales (Ford & Saren, 2001).

Summaries of findings

The assessment was done on two most prominent online golf retailers, that is, Clubhouse and Snainton. The assessment was accomplished by keying word search online; “golf-products. In close examination of their inventory of product data and the degree of the intelligent usage, it is evident that these companies have large inventories which offers extensive product information for their online customers unlike Harrison’s business website which does not march their standards. Therefore, it is highly recommended that Mr. Harrison’s website add the number of its online store and simplify accessibility of its website. The information of the two golf retailer companies is shown in table 1.0 below.

Table 1 :Technology guide of the current analysis of major golf retailers

Recommendations

It highly recommended for the Harrison’s online golf shop to implement the intelligent systems to enhance customers’ shopping experience. WordPress is the most suitable for online marketing because of its ease of use and convenience (Messenlehner & Coleman, 2014). The plugin which is compatible with WordPress is eShop. The plugin is used by large number of people including the prospective customers. Installation shopping cart software compatible with WordPress is extremely easy using eShop. This can create product pages from WordPress pages, queries or custom check-ins and purchases, including sales data. Such features increase efficacy of intelligent systems for online marketing which largely explain the success of the aforementioned online golf retailers.

Conclusion

The IT remains one of the necessary components of online marketing. Intelligent systems have unlimited advantages over the other forms of traditional marketing platforms. Online business that tap into such marketing tools are poised for tremendous success in terms of improved sale volumes and building of brand loyalty (Messenlehner & Coleman, 2014).

Ford, D., & Saren, M. (2001). Managing and Marketing Technology. New York:: Centage Learning EMEA.

Messenlehner, B., & Coleman, J. (2014). uilding Web Apps with WordPress. New York: O'Reilly Media, Inc.

Srivastava, J., Cooley, R., Deshpande, M., & Tan, N. P. (2000). Web usage mining: Discovery and applications of usage patterns from web data. Acm Sigkdd Explorations Newsletter, 1(2), 12-23.