BUSINESS PLANNING

Frankie Lim Guidelines for Business Plan Assignment Ideas Conception - & Assessment 1 Entrepreneurship Assignment Expectations 1. Conception 1. High ambition entrepreneurial quality 2. Justification of demand and potential 2. Description of venture and innovation 1. Key features – creativity and innovations 2. Key challenges and how these will be overcome 3. Presentation quality – effectiveness 1. Grammars, etc, visual quality 2. K.I.S.S. – 15 mins presentation IMPORTANT POINTS TO NOTE: Frankie Lim 2 A Proposed Entrepreneurial Business Plan for a Food Catering Business in Singapore “ALL ASIANS DELIGHTS” Best choice for home cooked Asian Foods Submitted by: Tan Chin Koo Student No: XXXXXX Batch Number: BIBD5 XXXX Lecturer: Mr. Frankie Lim Frankie Lim 3 Idea Conception • Sources of Idea: – Where do you get your ideas from? – Examples: Personal Experiences and feedbacks from friends – Reports from Government and D.O.S • Opportunities: – What solutions do you provide to a problem? – What added value to you provide to a situation Frankie Lim 4 Opportunities & Feasibility Analysis (Evidences/Citation of marketing/research sources) • Market Size & Potential – Current size (source) – Trend and Potential (source) • Market Segments – Size & Potential of Key Segments • Competitive Analysis – 5 forces model – Key competitors and strategies Frankie Lim 5 Business Model • Uniqueness & Competitive Advantages – Creativity – Innovativeness • Target Market Segments – Primary segment – Secondary segment • Positioning – Value Proposition & Value Delivery System – Product/Service offerings Frankie Lim 6 Entrepreneur’s Background & Resources • Background – Education – Experiences – Others • Resources – Financial – Networks Frankie Lim 7 Product/Market (Emphasis place on “creativity” & “innovation”) • Description of Products/Services for each target market served • Areas of Differentiation – Highlights the key differentiation Frankie Lim 8 Marketing (Emphasis place on “creativity” & “innovation”) • Product ………….. • Pricing ………….. • Place ………….. • People ………….. Note:

Visuals/Photos/Pictures /Diagrams, etc, may be included to provide better support Frankie Lim 9 Marketing (Emphasis place on “creativity” & “innovation”) • Process …………. • Physical Evidence …… • Promotion ……. Note:

Visuals/Photos/ Pictures/Diagrams , etc, may be included to provide better support Frankie Lim 10 Operation • Location • Layout • “Make” or “Buy” • Outsourcing • Key requirements – Equipment – Plants – Materials Note:

Visuals/Photos/Pictures /Diagrams, etc, may be included to provide better support Frankie Lim 11 Organization • Legal Structure – Private Limited / Partnership, etc • Organization Structure – Organization chart • Management Team – Background & Experiences of key members • Human Resources – Policies Note:

Visuals/Photos/Pictures /Diagrams/Charts, etc, may be included to provide better support Frankie Lim 12 Financials • Key Assumptions – Units to be sold – Average selling price per unit – COGS – Other costs • Pro forma income statements – Sources of income (products/services) – Sources of profit (products/services) • Projected break -even analysis Note:

Visuals/Photos/Picture s/Diagrams/Charts, etc, may be included to provide better support Frankie Lim 13 Financials • Amount of investments required • Sources of funds – Self – Investors – Loans (sources) • Applications of funds • Projected cash flows • Projected pay - back period • Pro forma Balance Sheet Note:

Visuals/Photos/Pictures /Diagrams/Charts, etc, may be included to provide better support Frankie Lim 14 Risks & Contingencies • Types of Risks – Market risks – Product life cycle – Competition – Costs – Others • Contingencies – Plan B Note:

Visuals/Photos/Pictures/ Diagrams/Charts, etc, may be included to provide better support Frankie Lim 15 Conclusion • Summary of the plan • Justifications to the business proposal • Invitation to invest OR lend • Thank the prospective investors / lenders Frankie Lim 16 List of Appendices • References • Sources • Financial statements • Data / charts / Diagrams