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DEVELOPING YOUR

PERSONAL CAREER PLAN

Deliverables:

1. Complete the Personal Career Plan Tools in the Appendix at the end of the document. You should copy and paste the tools into a separate word document. Name the document YourlastnameCareerPlanTools.doc. You will upload this document to the Assignments area in Blackboard.

2. Create a personal resume. Name the document YourlastnameResume.doc. You will upload this document to the Assignments area in Blackboard.

3. Write a 3-5 page reflection paper (12 point font, double spaced) addressing your personal experience in Career Planning. Address each component from the Six-stage Career Development model included in this packet. (See page 2.) What did you learn from this exercise? You may need think about activities you would like to do for Steps 5 and 6 to include in this assignment. This paper is based on your thoughts and supportive documentation is not required.

Objectives of the Personal Career Strategy Assignment

1. Identify characteristics/attributes in support of your personal career brand.

2. Explore personal and University of Louisville institutional assets that will enhance your education and job search process.

3. Package past activity and build clear future goals.

Developing Your Personal Career Strategy

Successful organizations create strategic plans to provide a long-term vision of what they aim to become. They also specify goals and related objectives and then strategic plans that will take them incrementally toward the realization of the vision. This process parallels as a useful paradigm for successful career management. This document can help you develop a personal career management strategy and plan. It gives an overview of the career development process and brief description of each stage and introduces exercises culminating in your own plan.

The model below depicts the six stages of the career development cycle. In progressing through the stages, you will develop goals and strategies for pursuing a satisfying career. Over time, you will cycle through the process again as you evolve. Career decisions are not one-time events, but steps in a life-long career development process. Research indicates that, on average, people change jobs seven times and careers three times in a life-time. This information is presented as an educational experience rather than a simple map to help you get a job.

Self-Exploration is an opportunity to reflect on your skills, interests, passions, values and whether/how you’ve integrated these into your past assignments.

Market Research involves investigating industries, companies and functions of interest.

Focus is the intersection of the first two stages, overlapping your interests with what is happening in the market and setting a goal for your internship search.

Planning is creating your marketing materials to reflect your personal brand.

Implementation is the stage at which you venture out in career fairs, networking, applying and interviewing for jobs and then successfully negotiating for the best offer.

Career Management covers the transition into your new role as well as periodic evaluations of your career and the flow back into the next reiteration of the job cycle.

This Personal Career Plan document contains exercises for the first four stages of the process to get you started. Data generated will later be used to develop your key marketing materials (resume, cover letter and interview responses). This is an important project as you undertake in your professional development, so it is worth investing the time up front in order to ultimately achieve your end goals.

Stage One: Self– Exploration

Self-Assessment

Self-assessment is essential for career planning and ongoing professional development. Conducting a regular inventory produces self-awareness that includes identifying knowledge, talents, strengths and skills, which can be leveraged in pursuit of your goals. Beyond that, knowing yourself is foundational for success in leading others. It can also help identify performance and skills gaps that could potentially undermine your professional development.

While assessments can be very useful, valid data is also derived by simply reflecting on your past experiences and performance. As you deconstruct past accomplishments, pay particular attention to clues regarding your interests, values, strengths and skills. This information will be helpful later, in forming your career decisions and planning. Focus on interests not only where you excel, but also that you enjoy! By identifying careers whose demands and requirements map directly to your core interests, you increase the likelihood of enjoying your work and being motivated to do it well.

Please complete Appendix A: Career History.

Assessing Personality

In addition to interests, values, and strengths, other aspects of your personality are important to consider in your career choices and planning. You may have an intuitive sense of who you are and with a little self-reflection or input from people close to you, be able to identify certain aspects of your personality that are important to consider with regard to your career trajectory. Certain characteristics are likely to be very important to a potential employer and in later promotional decisions. Having this self-knowledge will be critical in promoting these assets. In an employment decision, these traits may also differentiate you from other candidates.

Please complete Appendix A: Personality Profile.

Stage Two: Market Research

People and published sources are two general categories of resources for gathering market information.

People are an excellent resource for industry and especially company information. They simultaneously can become the foundation for a growing professional network on which to rely not only in job searches, but also throughout your career. Did you know 65-70% of people get their jobs through networking? Sessions in orientation will cover how to find contacts, then reach out to request and conduct informational interviews.

Your market research goals will be focused on gathering information about business functions, industries and/or organizations to inform your career choices. Ask about:

• Duties/Tasks: typical projects, needed knowledge, skills and abilities

• Roles: leader, manager, supervisor, contributor

• Responsibilities: level of accountability for various functions

• Rewards: compensation, job security, prestige, challenge, etc.

• Culture: values regarding norms, behaviors and organizational processes

• Resources: publications or professional associations you could read/join

Published resources (including books, web-sites, professional associations, and on-line business databases) are valuable for gathering basic field, industry, and company information.

LinkedIn is the world’s largest networking site. I strongly suggest you build a profile now. Getting familiar with LinkedIn and its benefits (job postings, company information and networking groups) will aid your job search and networking power tremendously.

Professional Associations provide resources to understand the scope and purpose of a particular industry or function. Membership can include access to a membership directory, which is often useful in identifying potential networking contacts with whom to conduct informational interviews. Some association web sites (Society for Human Resource Management) even contain information on student scholarships, internship and permanent job opportunities or executive search firms. Do a Google search for “professional associations” and other key words e.g. training, to find them.

Stage Three: FOCUS

FIT

As you develop insight into yourself and your occupational options, you will begin to eliminate options that previously appeared to be appropriate, in favor of better choices. The goal is to identify a functional role whose duties, tasks, role and responsibilities are a good “fit” with your interests, skills, knowledge and experience, while also defining an organizational context (industry and company) whose culture is compatible with your personality and provides rewards that will satisfy your value system. A good fit increases the likelihood that you will enjoy your work and enhances the probability that you will perform at an exceptional level. This level of focus enables you to strategically segment the employment market and create a marketing campaign that specifically targets an audience that is inclined to place high value on what you have to offer, when you can articulate how you meet their needs.

As you assess your "fit" with various occupational options, consider the following:

• Which of your key interests, skills and abilities are consistent with typical duties and tasks of the position?

• Which key interests map to the industry and company products or services?

• Which values are likely to be satisfied within the culture and reward system?

• Which personality traits are consistent with the culture of the organization?

• What of your knowledge and/or experience maps to the function, industry, company, product, or service?

As you assess the match between information gathered in your market assessment and the results of your self-assessment, you will direct your search toward a particular functional focus, industry preference, and preferred organizational context/culture. These choices are the central factors in a personally-relevant career plan and strategy.

SWOT Analysis

A SWOT analysis reveals Strengths, Weaknesses, Opportunities and Threats in you and the employment market. It enables you to analyze the realism of your vision and plan accordingly. Additionally, it could help you specify goals and objectives to mitigate gaps (weakness and threats that separate you from where you would like to be) while also strategically leveraging personal strengths and market opportunities.

For individuals planning a shift into a new function or industry, an early and ongoing SWOT analysis is vital. This is particularly true if your aim is to break into brand management, management consulting, or investment banking because these are highly competitive fields. You must understand your personal barriers to entry and be able to express to a potential employer why you are capable of such a transition.

S.W.O.T. Chart

Please complete Appendix B: S.W.O.T. Analysis.

Stage Four: Planning

In this stage you will integrate what you learned in the previous exercises into a strategic development plan that includes a five-year vision for where you want to go, as well as mid-term objectives to achieve along the way. While you may not know exactly what you will be doing in five years, you can take the information you currently have and create an image of your ideal future career. Writing down the vision will facilitate your creation of goals and plans to help you get there. A strategic plan is a living document so you can update it periodically as you and your environment change.

Mid-term steps are useful when conditions preclude your ability to directly achieve your goals, or if personal weaknesses or external threats make your plan unrealistic in the short-term. For example, a competitive job market, along with insufficient functional or industry experience, may necessitate seeking an intermediate-level job to obtain the experience, which later enables you to pursue your larger goal. In addition, your SWOT analysis may indicate that you may need to pursue an alternative step for other developmental experiences (e.g. training or skill development.) Over time, your realistic and well-informed intermediate steps will take you closer to your vision.

Please complete Appendix C: Career Development Plan.

Personal Career Plan Tools

The list below contains words that describe various personality styles. As you read through the list, bold those items that reflect aspects of your personality. Be honest and realistic in your choices. This is an inventory of who you actually are, not who you would like to be or how you would like others to perceive you. (As a useful point of comparison, consider asking a recent co-worker to complete a duplicate form and identify your top five descriptors from his perspective.)

Fill in the boxes with your responses.

APPENDIX C - Career Development Plan

Use what you have learned about yourself and market opportunities to formulate a vision and the associated goals that are personally meaningful and motivating for you.

Congratulations on investing time in planning your career- it will pay off!

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