Case Study 2 Symantec Company

Criteria

Points Possible

Points

Earned

Executive Summary

0 to 10 points

• Provides a clear overview of the paper’s contents.

• Contains enough information about the case study.

• Captures the purpose and the main recommendation(s) in 1–2 sentences.

• Provides key evidence for the major points.

• Closes with a brief summary and rationale for the chosen strategy.

Mission/ Objectives Strategies

0 to 5 points

• Articulates existing mission and objectives.

• Thoroughly discusses existing strategies.

• Develops and discusses new mission statement.

New Mission Statement

0 to 5 points

• Creates a new mission statement with the 9 key components.

• Includes the number before addressing the component.

Existing Business Model

0 to 5 points

• Clearly articulates the firm’s business model.

• Explicates the value the business model is designed to capture.

SWOT Analysis

0 to 20 points

• Clearly articulates SWOT Analysis.

• IFE Matrix/EFE Matrix

• SWOT Bivariate Strategy Matrix

• Provides sufficient outside research to .corroborate the OT.

• Provides sufficient analysis of the results of the SWOT Analysis section.

BCG Matrix

0 to 10 points

• Develops a thorough matrix by SBU and analysis.

• Discusses Product Life Cycle and the BCG.

Competitors

0 to 15 points

• Analyzes competitive forces.

• Includes and analyzes the Competitive Profile Matrix (CPM).

• Includes and analyzes the ratios of the firm’s two closest competitors (check the SBUs of each competitor for consistency).

Financial Statements and Analysis

0 to 15 points

• Completes a thorough analysis of the firm’s financial statements for the 3 most current years.

• Income Statement

• Balance Sheet

• Statement of Cash Flows

• Analysis includes changes (deltas) for each line item for the 3 most current years.

Criteria

Points Possible

Points

Earned

Ratio Analysis

0 to 10 points

Analyzes ratios from the most current and available 3 years with deltas and analysis.

Alternative Strategies

0 to 10 points

Lists alternative strategies (giving advantages and alternatives for each).

Pro-Forma Financial Statements

0 to 15 points

• Includes and analyzes Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years.

• Each Pro-Forma year has 2 columns: 1 with your strategy and 1 column without your strategy.

  • Includes Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.

NPV and EPS/EBIT

0 to 10 points

• Develops an NPV figure/table.

• Clearly articulates the cost of the strategy (-cf0).

• Clearly articulates the subsequent Pro-Forma cash flows (cf) for the NPV analysis.

• Thoroughly analyzes the NP.

• Includes and analyzes the EPS/EBIT figure/table.

Recommended Strategies and Objectives

0 to 10 points

• Thoroughly analyzes the new strategy.

• States and discusses the cost to implement the new strategy.

• Includes an action timetable agenda for accomplishing the new strategy.

New Business Model

0 to 10 points

Analyzes clearly articulated new business model and discusses new added value and top line growth associated with the team’s new strategy.

Total

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