business plan
Hong Pan
Boss
2/2/2017
Pitch
The Idea:
Friends, laughter, celebrations, entertainment--fun! These are the things that might come to your mind when you think about owning your own bar as you imagine rooms filled with friendly conversation, music and people enjoying themselves. We have wonderful stuffs and best service to make you feel free. If you come to my bar, you will find the new style and get more different friends.
The Business Model:
The purpose of my business is to provide a free and festive space where particular people want to have fun after work and make more friends. We can make some program for single people to have more chances for dating others.
The Customer:
Our customers are officer people who want relax after work, single people who eager to have dating others and anyone who enjoy dancing and drinking.
The Competition:
Griff’s bar has old school style. Club 231 has dance and music. Titlow Tavern & Grille has delicious food. However, we have special design, new friendship patterns and best drink from all over the world.
The Message:
The delivery of our blue moon bar depends on combining restaurant and club. Though there are many restaurant and bar, we have combine both and decide to make new style. People who live in Uniontown need fresh blood to make differences. I choose the Uniontown because I think there are much business opportunity for restaurant. People who live Uniontown should have some new model of entertainment.
The Sales Approach:
A majority of the customers for our bar can be reached through Tuesday to Sunday. Our objectives are to, keep tight watch on finances to ensure positive cash flow, launch venue with lots of public relations, maintain the beverage costs to below 20% of the beverage revenue for maximum profit and lastly, we would strive for excellent customer service and funny entertaining atmosphere with superior product quality. The social media I will use the TV advisement and Facebook or Ins. I will post the deal and fun activities on them to attract customer.
The Inner Workings:
The Blue moon will be located at W Main St, Uniontown, PA 15401 and will be opened by 12pm to 7 am from Tuesday to Sunday. A large variety of food and drinks will be available for all taste buds at a profitable cost. We require 30 staff members each working about 35 hours on average per week.
The Management Team:
There will be two management teams. I will be one of the front bartender team to organize employees. One is to have 20 waitresses and bartenders who have over 7 years of experience jointly in the front house. The other one is to have 8 chiefs and cook assistants, and 2 kitchen cleaners. Also, I will hire the professor lawyer and accouter to assist me in running the business.
The Money Forecast:
Our objectives are to exceed about $1 million in sales at the end of the fifth year. Each team member has $50,000 to invest at first, plus we will require an additional $250,000.
Revenue prediction:
Year 1: $250,000
Year 2: $500,000
Year 3: $700,000
Year 4: $850,000
Year 5: $1,000,00
