Module 9, Assignment: CRM Tools - Instructions & Submission
Module 9 Assignment 3 CRM Technology Article
| Module 9 Assignment 3 CRM Technology Article |
| Criteria | Ratings | Pts |
| Followed the correct APA format for a Memo | | Format is followed correctly 5.0 pts | Minor error in APA memo formatting 3.0 pts | Not formatted correctly in APA memo form. 0.0 pts |
| 5.0 pts |
| The article used is at least two pages in length and URL or attachment provided. | | Article meets the standard of 2 pages in length and url is provided. 7.0 pts | URL or attachment for article is not provided. 0.0 pts |
| 7.0 pts |
| A comprehensive summary of the article is provided that presents key points, analysis and critical thinking. | | Provides a complete overview of the article and highlights key points. 10.0 pts | The article is moderately discussed and critical thinking is moderately evident. 5.0 pts | Minimal summary missing required components. 2.0 pts | No article summary 0.0 pts |
| 10.0 pts |
| Uses terminology or concepts from the textbook that is related to the topic of the article. | | Related terminology from the textbook are used in the overview and highlighted. 10.0 pts | Only used one or two concepts presented in the textbook. 4.0 pts | Terminology not used or highlighted. 0.0 pts |
| 10.0 pts |
| Discussed and provided analysis of the following questions: What are the benefits to business provided by this technology? What are the benefits to the customer provided by this technology? Is it a worthwhile investment (financially and good use of time) for the consumer and business? | | Provided a review of the benefits to business and consumer and demonstration of critical thinking. 10.0 pts | Minimal effort made in addressing the questions or did not address all the questions. 6.0 pts | Did not address the questions. 0.0 pts |
| 10.0 pts |
| Mechanics and followed recommended APA style. Spelling and punctuation are correct. | | Exceptional writing mechanics 8.0 pts | Followed correct APA style but had 1-3 grammar or spelling errors. 6.0 pts | Memo is not well-edited, with 3-5 grammar or spelling errors or unclear passages. Errors in APA formatting. 4.0 pts | Poorly edited with 6 or more spelling or grammar errors. Unclear writing. Incorrect formatting. 0.0 pts |
| 8.0 pts |
| Total Points: 50.0 |
