| Organization: Used headings/questions for each section | | Used questions as headings. 10.0 pts | Used headings incorrectly 5.0 pts | Did not use headings 0.0 pts |
| 10.0 pts |
| Addressed Question One | | Application from the readings and analysis are well defined and summarized. Critical thinking is evident. Used personal experience to illustrate analysis. 16.0 pts | Analysis and observations are moderately defined and summarized. Critical thinking is moderately evident. No personal experience used to illustrate observations. 12.0 pts | Analysis and objectives are not fully developed. Evident minimum amount of time was spent. 7.0 pts | Analysis missing. 0.0 pts |
| 16.0 pts |
| Identifying the goals of The Rock in developing a CRM plan. | | Goals are well defined and summarized. Critical thinking is evident. 16.0 pts | Goals are moderately defined and summarized. Critical thinking is moderately evident. 12.0 pts | Goals are not fully developed. Evident minimum amount of time was spent. 7.0 pts | CRM Goals are missing 0.0 pts |
| 16.0 pts |
| Identifies how The Rock can manage CRM security ensuring customer privacy. | | Provides analysis and demonstrates critical thinking. Makes reference to resources and concepts are well described. Critical thinking is evident. 16.0 pts | Strategies are listed and only moderately described. Critical thinking is moderately evident. 12.0 pts | Minimal strategies are listed and not fully described. Evident minimum amount of time was spent. 7.0 pts | Strategies are missing 0.0 pts |
| 16.0 pts |
| Mechanics (Grammar, spelling) | | Exceptional writing mechanics 8.0 pts | At least three spelling and/or grammar errors were detected. Overall comprehension was not impacted. 5.0 pts | Signicant number of spelling and/or grammar errors were detected. Comprehension is manageable with difficulty. 2.0 pts | Signicant number of spelling and/or grammar errors were detected. Comprehension was greatly impacted. 0.0 pts |
| 8.0 pts |
| Define how Big data might help The Rock (Social CRM textbook Chapters 22, 23) | | Identifies and defines Big data and how it can be used to help the Rock expand its customer base and improve customer experience. Integrates concepts from the readings. 12.0 pts | Analysis and discussion on big data are moderately explained and bolded. Critical thinking is moderately evident. 8.0 pts | Analysis and discussion on big data are minimally explained 4.0 pts | Analysis and discussion on big data are not explained 0.0 pts |
| 12.0 pts |
| Identified, defined, and analyzed two of the issues associated with privacy. | | Definition and analysis is evident with a definition of privacy issues. 12.0 pts | Moderate effort is made in analysis and presentation of privacy issues. 9.0 pts | Minimal effort. 3.0 pts | No marks. 0.0 pts |
| 12.0 pts |
| Format & Length | | Used proper font & margins and paper met length standards in order to fully address each question with the required content and depth of analysis. 5.0 pts | Questions were not addressed and effort was acceptable but minimal. 3.0 pts | Topics were insufficiently covered. 2.0 pts | Topic was not addressed covered. 0.0 pts |
| 5.0 pts |
| Provided appropriate references and citations of resources. | | Full Marks 5.0 pts | No Marks 0.0 pts |
| 5.0 pts |
| Total Points: 100.0 |
