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Unit 8 [AB230: Foundations of Conference and Event Planning ] Unit 8 Assignment: The Press Conference You discussed a Fundraising event in Unit 5 for which you examined the marketing needed to make this event successful. Now you will examine this same event from another angle. Bac kground : From the Unit 5 scenario — A major celebrity is hosting a fundraising event for Haiti’s homeless population to be held in New Orleans one year from now. He is planning a sit -down dinner in the French Quarter for upwards of 1000 people. The event w ill cover 2 city blocks along Bourbon Street, which will be cordoned off for the event. Cocktails and music start at 6 p.m. and the dinner event continues until 2 a.m. A silent auction will be held and there have been sponsorships from a major cosmetics fi rm and a U.S. automobile company in support of this effort. There are several Hollywood celebrities who are ongoing supporters who will attend along with their friends. A number of international chefs are coming to provide various cuisines . The entertainment consists of a Haitian band that plays regularly in New Orleans, a jazz band, a marimba band, and a steel band. Tickets start at $500 per ticket. The production event schedule is the minute -by -minute running order of the event. It only re flects the time period from move -in to move -out. A typical production schedule includes all suppliers for the event, their start and stop times, the details of their task, and the name of the person responsible for completing the task. Please complete a pr oduction schedule for the following press conference and film debut: The Event : There will be a ―live‖ on -air press conference 2 days before the actual fundraising event beginning at 2:00 p.m. with the print media and six television stations in attendance, including international media, at a local hotel in the French Quarter. Three prominent celebrities will be in attendance. Following the press conference in the same room, there will be a reception serving wine, beer, and hors d’oeuvres for a f ilm preview of a documentary (with a runtime of 2 hours) financed by the same three celebrities. Film studio executives will be in attendance, as well as a few prominent donors to the cause, for a possible total of 140 people at the event. Allow for the fo llowing occurrences during this event: 1) One of the celebrities was an hour late. 2) There was a medical emergency; a camera operator collapsed. 3) The transportation carrying the film studio VIPs was delayed 4) The celebrities rejected the idea of bodyguards for the se events. 5) Sound equipment arrived one hour before the press conference. 6) Music should begin before the doors open to draw people into the room. 7) Although the total attendee list is only 149, the footage from the event will be on the top television stat ions around the globe. 8) Allow 15 minutes between each event for changes, and corrections to the set . 9) The bartenders ran out of white wine during the reception. Unit 8 [AB230: Foundations of Conference and Event Planning ] Checklist:  Who are your customers in this scenario?  Troubleshoot the issues that occurred the morning of the press conference and film debut.  Then produce a production schedule for next year that will consider all the potential problems that occurred this year and address all customer service needs. Submit your minimum 2–3 page APA response fo r this Assignment to the Dropbox . Make sure your name and the Unit Assignment number is at the top of each page in order to receive credit. Directions for Submitting Your Assignment Compose your Assignment in a Microsoft Word d ocument and save it as Username -AB230 Assignment -Unit#.doc (Example: TAllen -AB230 _Assignment -Unit8.doc ). Submit your file by selecting the Unit 8: Assignment Dropbox by the end of Unit 8. Unit 8 Assignment Grading Rubric = 40 Points Unit 8 Assignment Grading Rubri c Answer provides correct and complete information in response to the Checklist Items evidencing analysis and critical thinking: Percentage points Possible points Points earned Based on the Press Conference and Film Debut problems/occurrences Checklist: Who are yo ur customers in this scenario? 4 Troubleshoot the 9 issues that occurred the morning of the press conference and film debut. 10 Then produce a production schedule for next year that will consider all the po tential problems that occurred this year and address all customer service needs. 18 Subtotal: 80% 32 Spelling, grammar, APA format/2 –3 page paper 20% 8 Total Points: 100% 40