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_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest February 23 2017 03:36 _______________________________________________________________ 23 February 2017 ProQuest Table of contents 1. B2B Marketing Through Social Media using Web Analytics......................................................................... 1 23 February 2017 ii ProQuest Document 1 of 1 B2B Marketing Through Social Media using Web Analytics Author: Debi Prasad Dash; Sharma, Alok ProQuest document link Abstract:   Locked Subscribed Available for All Abstract In this paper we are analysing the strategic differentiation between the use of social media for B2C and B2B. Overall use of social media in B2B is 30yb O H V V W K D Q % & ' L I I H U H Q t research reports are showing that use of Social media in B2B marketing is not significant as B2C marketing and still in nascent stage. Simple use of Social websites and feedback phenomenon (linear modelyf P D \ E H R Q H R f the factors for high adaptability of social media in B2C marketing. But still now social media is far from B2B (business to Businessyf P D U N H W L Q J , W P D \ E H G X H W R F R P S O H [ L W \ R I W K H E X V L Q H V V > 3 8 % / , & $ 7 , 2 1 $ % 6 7 5 $ & 7 @ Links: Linking Service Subject: Business to business commerce; Marketing; Social networks; Web analytics; Consumer behavior; Analysis; Studies; Classification: 2310: Planning; 7000: Marketing; 5200: Communications & information management; 2600:

Management science/operations research; 9130: Experimental/theoretical Publication title: PRIMA; New Delhi Volume: 3 Issue: 2 Pages: 22-34 Publication year: 2013 Publication date: 2013 Section: Articles Publisher: Publishing India Group Place of publication: New Delhi Country of publication: India Publication subject: Business And Economics--Marketing And Purchasing ISSN: 2230844X Source type: Scholarly Journals Language of publication: English Document type: Feature ProQuest document ID: 1478065487 Document URL: https://search.proquest.com/docview/1478065487?accountid=35812 Copyright: Copyright Publishing India Group 2013 Last updated: 2014-03-31 Database: ProQuest Central 23 February 2017 Page 1 of 2 ProQuest _______________________________________________________________ Contact ProQuest Copyright Ó 2017 ProQuest LLC. All rights reserved. - Terms and Conditions 23 February 2017 Page 2 of 2 ProQuest