Ethics-Mod7

MBA 635 Milestone Four Guidelines and Rubric The final project for this course is the creation of a corporate social responsibility (CSR) addendum to the business plan you created in MBA 560: Marketing and Strategy. The CSR addendum will include a brief discussion of the mission, vision, and values of the company; the impact of trends in corporate culture and social responsibility on business ideas; and the potential ethical or regulatory issues that affect the corporate strategy and brand development. Th e CSR addendum will conclude with a discussion of the best potential outcome of the company’s CSR efforts and the intrinsic and extrinsic rewards for the company. For this milestone, submit a draft of the Outcomes portion of the final project (Section VI) . Specifically, the following critical elements must be addressed: VI. Outcomes A. Efforts : Describe the cultural awareness and civic engagement efforts in which your business will be involved. What is the best desi red potential outcome of these cultural aware ness and civic engagement efforts? B. Alignment : How do these efforts align to the corporate mission, vision, and values? C. Impact : How will the alignment of the cultural awareness and civic engagement efforts with corporate mission, vision, and values im prov e corporate exposure and profits? In your response, you could consider the impact of the alignment of concepts such as return o n investment, sustainability, and the community served by the business, for example. Guidelines for Submission: Your paper must be submitted as a n 8-10 page Microsoft Word document with double spacing, 12 -point T imes New Roman font, one - inch margins, and sources cited in APA format. Instructor Feedback : This activity uses an integrated rubric in Blackboard. Students can view instr uctor feedback in the Grade Center. For more information, review these instructions . Critical Elements Proficient (100 %) Needs I mprovement (75% ) Not Evident (0% ) Value Outcomes: Efforts Comprehensively describes cultural awareness and civic engagement efforts in which business will be involved and best desired potential outcome of efforts Describes cultural awareness and civic eng agement efforts in which business will be involved and best desired potential outcome of efforts, but response is cursory or inaccurate Does not describe cultural awareness and civic engagement efforts in which business will be involved and best desired po tential outcome of efforts 30 Outcomes: Alignment Logically explains alignment of efforts to corporate mission, vision, and values Explains alignment of efforts to corporate mission, vision, and values, but with gaps in logic, clarity, or detail Does not explain alignment of efforts to corporate mission, vision, and values 30 Outcomes: Impact Clearly explains how alignment of cultural awareness and civic engagement efforts with corporate mission, vision, and values will improve corporate exposure and prof its Explains how alignment of cultural awareness and civic engagement efforts with corporate mission, vision, and values will improve corporate exposure and profits, but with gaps in logic, clarity, or detail Does not explain how alignment of cultural awar eness and civic engagement efforts with corporate mission, vision, and values will improve corporate exposure and profits 30 Articulation of Response Submission has no major errors related to citations, grammar, sp elling, syntax, or organization Submissio n has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articu lation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that preve nt understanding of ideas 10 Earned Total 100%