Write a memo 2 pages long
Audience Analysis
YOUR NEED(S)
Direct memos and reports to the President, Berry County Community College
A survey for a random sample of 562 community college students at a large institution.
THEIR WANT(S)
| SITUATION: | |||
| AUDIENCE CHARACTERISTICS | AUDIENCE CHARACTERISTICS | COMM. STRATEGY | |
| Primary Audience | President of Berry County Community College | Keep it not too short with explanation but to the point | |
| Demographic: Age Gender Culture Religion, Belief Structure Group Membership Education Occupation Other __________ | Stephen Briggs 65 years old Male Christian “I am constantly developing and expanding new capabilities!” Doctor, Oxford University President of Berry County Community College | Formal language. Need to be professional with little discussion A clear detailed statement of the objectives in communicating, the principles underpinning this strategy and the key message. To provide information clearly and accurately | |
| Psychographic: Opinions Attitudes Values Beliefs Pre-Existing Notions about Topic Pre-Existing Notions about You Other ____________ | He has opinions on his ow, strong opinions, but he does not always agree with it. Strong but positive attitude, making decisions person He beliefs to change the world into better place and make education free. Open mind for any methods He will think twice before to make a decision | Concentrate on given information, do not make a story. Best to say what is known and do not speculate. | |
| Situational Analysis: Occasion Audience Size Voluntariness of Audience Expectations Physical Setting Other ____________ | Direct memos and reports President and maybe couple of people from his team A survey for a random sample of 562 community college students will help with bringing up their credits and GPA President’s office | Probably Word document attached to email with an interoffice hardcore | |
Links
http://www.claritas.com/MyBestSegments/Default.jsp
http://www.point2homes.com/ click on Neighborhoods
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