Module 03 Course Project - Annotated Bibliography for the company Apple Inc.

Company Selection – Apply Inc.

Company Selection – Apple Inc.

Lucia Ruiz

Rasmussen College

This research paper is being submitted on February 26, 2017 for Jeremy Russo’s B360 Operations Management course.

Research Topic: APPLE INC. SYNDICATE

Theoretic Framework:

Apparently, my topic will center on explicating more on Apple Inc. Company. Apple is a syndicate aimed at designing, developing, and retailing electronics devices for consumers. Moreover, the Apple Inc. The company is further recognized for developing and creating splendid computer software and providing online services. Besides, the company is globally known precisely through the personal computers they produce. Ostensibly, Apple is a corporation based on the distribution of digital equipment all around the globe competing with reliable companies such as Microsoft ("Apple Company Profile - The Business Journals"). The company is currently situated in Cupertino also in Chicago although it is a multinational technology firm. Nonetheless, the company’s hardware artifacts include IPad which is a tablet computer and Apple smart watch. Moreover, the company further invests in developing products such as the Apple Digital Television, Mac laptops, iTunes media player and the Safari web browser. The primary reason as to why I decided to base my research topic on Apple is since Apple Corporation is entirely inspired on modifying products that amicably suits the consumer needs. Apple Inc. is an enterprise that has significantly augmented because the managerial department is solely concerned providing their best ("Apple Company Profile - The Business Journals").

Research Questions concerning Apple Inc.

Basing on my general knowledge, Apple Company is mainly targeted at developing electronic-based equipment primarily digital devices. Apparently, iPhone and Mac personal computers are the major contrivances supplied by the Apple Inc. firm ("Apple Company Profile - The Business Journals"). The research project is mainly aimed at answering various research questions which include, explicating on the Apple’s general stock prices, and provide necessary information concerning financial management in Apple Inc. Corporation. Secondly, the study will further identify and expound exclusively on all the products marketed by the enterprise. The research paper will further unveil how notions such as advertising have profited Apple Inc. Company. Moreover, the study is aimed at describing various acts especially in the marketing sector that has amicably enhanced the company. Lastly, the research project will conclude on analyzing the general progress of the firm and how it has impacted modern technology ("Apple Computer Inc Facts, Information, Pictures | Encyclopedia").

The Research Methodology:

Apparently, for the research project to be conducted amicably, sources from the internet and other journal articles will be resourced to ensure that the research questions are expounded exclusively. Such materials will include Dwayne’s article on ‘Apple Inc. and Samsung Strategic Management’, Research articles on Strategic Management of Apple Inc. and the Capstone Project: Apple and Samsung Capstone. Moreover, the research project will further base on other studies and surveys done by other individuals.

Topic Overview:

The topic on Apple Inc Company is appealing since it is widely researchable regarding marketing and other aspects of management. Moreover, the topic on Apple Inc. is also fascinating since it fully encompasses on the modern technology.

Bibliography:

"Apple Company Profile - The Business Journals". The Business Journals, 2017, http://companies.bizjournals.com/profile/apple/111436/.

"Apple Computer Inc Facts, Information, Pictures | Encyclopedia.Com Articles About Apple Computer Inc". Encyclopedia.Com, 2017, http://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/apple-computer-inc.

"Free Apple Inc Essays and Papers". 123Helpme.Com, 2017, http://www.123helpme.com/search.asp?text=apple+inc.

Heisler, Yoni. "How Apple Conducts Market Research and Keeps Ios Source Code Locked Down". Network World, 2017, http://www.networkworld.com/article/2222892/wireless/how-apple-conducts-market-research-and-keeps-ios-source-code-locked-down.html.