New Product idea and rationale - Sabra Dipping Co. PROFICIENT ENGLISH IS A MUST NOT REPETITIVE

3/4/2017 New Product Idea and Rationale Scoring Guide https://courserooma.capella.edu/bbcswebdav/institution/MBA/MBA6116/Version0715/Scoring_Guides/u02a1_scoring_guide.html 1/1 New Product Idea and Rationale Scoring Guide Due D ate : E nd o f U nit 2 . P erc en ta g e o f C ours e G ra d e: 5 % . ACTIV IT Y W EIG HTIN G C om munic ate in a p ro fe ssio nal m an ner t h at is c o nsis te n t w it h e x p ec ta tio ns f o r m em bers o f t h e b usin ess p ro fe ssio n. 10% S uggest a t a rg et m ark et f o r t h is p ro duct o r s erv ic e. 18% D escrib e t h e n ew p ro duct o r s erv ic e id ea. 18% E xp la in h ow t h e p ro duct a p plie s t o c u rre n t c o m pan y o ffe rin gs. 18% O utlin e a p ro cess f o r c o nsid era tio n o f t h e p ro duct o r s erv ic e. 18% P ro vid e t h e r a tio nale f o r t h e p ro duct o r s erv ic e a n d f o r t h e s u gges te d t a rg et m ark et. 1 8%