Incorporate the Five Forces of Competition to help write the industry analysis for your organization

CLC Capstone: Five-Star Cleaning Services

Jessica Cisneros

Nicholas Gaudet

Cory Nicholson

Rebekah Reno

MGT-485

February 26, 2017

Five-Star Cleaning Services, a full service residential cleaning company specializing in all-natural products, is our customers’ one-step solution to a clean, safe, and eco-friendly home. Our all-natural proprietary blend of cleaning formulas is guaranteed to effectively clean household surfaces and flooring without leaving behind the smell and toxic presence of chemicals. When customers choose Five-Star Cleaning Services, our knowledgeable team of expert housekeepers will do the “dirty” work, allowing the customer to enjoy the added benefits of time, convenience, and worry-free products. Our services include, but are not limited to: cleaning and detailing bathrooms, living spaces, kitchens, bedrooms, home offices, and all types of flooring. Five-Star Cleaning Services has the specialized experience, dedication, and innovative product to transform the standard of cleanliness of any residence.

Vision Statement

Five Star Cleaning Services continually works to establish itself as the most reputable and coveted residential cleaning organization in the United States and beyond. The organization labors to establish strong partnership ideologies that are essentially founded on mutual respect and goodwill for all our members. We also seek to develop an organization through expanding our categories of services from local to international scale within all our target areas. Furthermore, we highly look forward to a working relationship that is characterized by trust and goodwill. We also seek to be recognized by our consumers and stakeholders as the benchmark for creativity and innovation.

Mission Statement

Our mission is to offer the highest quality residential cleaning services in the industry by surpassing the expectations of our customers. This will be done by offering the most valuable sets of services for cleaning and soft services to the domestic and leisure sectors. In order to ensure that our customers’ needs are fully met, we strive to provide a level of excellence in areas such as cleaning through innovation in technologies that effectively serve consumers’ needs. For customers who prefer to go green, we specialize in natural products that promote sustainability by blending of cleaning formulas to make households sparkling clean.

Five-Star Cleaning Services offers a better service than the leading cleaning company. We only use our patented eco-friendly, non-toxic cleaning solution, so as not to expose the earth, our customers, and their children and pets to harmful chemicals. We employ a staff of “expert housekeepers” who have been through thorough training, background checks, and are insured, to ensure that our customers feel secure and know that their homes will be cleaned with excellence and integrity. We offer customized cleaning schedules for each customer, ranging from one-time to daily services, and at the hours most convenient to the customer. We stand by our products and services with a satisfaction guarantee.

The business world is fast paced and does not stop to allow many businesspeople the time to stop and tend to the tedious task of cleaning their home or vacation properties. Even fewer have time to sort through the labels on each of the various cleaning supplies sold in stores, to ensure that the product they are using is safe for their family, pets, and the environment. Five-Star Cleaning Services offers a solution for this. We utilize a non-toxic, eco-friendly, and professional cleaning service, to take the strain of a dirty house off those who already work so hard. With customizable cleaning schedules and an array of products and services, Five-Star can take the stress out of having a clean and chemical-free place to live, work, innovate, and relax.