template for company strategic management plan with clip art photos of cakes and conclusion statement

Table of Contents

• Introductory statement 

• Background statement 

• Organizational structure 

• Mission

• Vision 

• Values 

• Environmental assessment (SWOT)

• Short term goals

• Long strategic objectives

• Financial assessment

• Conclusion

Introductory Statement 

Since 2015 Cakes-R-Us has been baking vegan cakes for our Savannah customers in our home kitchen. As our customer base has increased Cakes-R-Us is ready to expand beyond the kitchen and into a storefront where we will increase our presence in the community and also have more space to increase production. We currently have three partners and source all of our ingredients locally from local suppliers.

Background Statement 

Cakes-R-Us was built on the vision that everyone should be able to enjoy a delicious cake, even if they have food restrictions. As people become more health conscious many choose not to eat wheat gluten, where others cannot eat gluten due to a food allergy. Additionally, many of our conscientious customers choose a vegan diet for either health or ethical concerns. A vegan diet does not contain any animal products or by-products to include the following: milk, eggs, gelatin, and honey – which are all common items in baking. At Cakes-R-Us we cater to customers for whom any cake will simply not do. Since all of our cakes are made to order and baked with love, our cakes also have appeal all customers, whether vegan or carnivore. At Cakes-R-Us you get a vegan cake with the same great taste as a non-vegan cake.

Organizational Structure 

There are currently three partners at Cakes-R-Us all with equal share.

• Angela – Head pastry chef

• Trisha – Cake artist

• Ruth – Administrator

Mission Statement

Cakes R Us mission is to be go-to cakery and provide the best tasting gluten free and vegan cakes for any occasion!

Vision 

Our vision is to create the best organic high quality vegan and gluten free cakes for the conscientious eater.

Values

Cakes-R-Us is a values based company! We believe in taking care of the planet and our goal is to do no harm. Below are some of the core values of Cakes-R-Us:

• Source all of our products locally to reduce our carbon foot print

• All of our cakes that are not sold will be donated to a local homeless shelter

• We do not use any animal products in our cakes

Environmental Assessment (SWOT)

Short Term Goals

• Develop a robust social media following to assist in our overall marketing plan

• Move from home-front to storefront

• As the business grows we want to expand into providing catering for corporate events

Long Term Strategic Objectives

• Package baked goods and sell them at local Natural grocery store

• Increase sales to 200 cakes per month

• Produce and sell high end wedding cakes

Action Items

Financial Assessment

In order to expand out baking operation and open a brick and mortar store Cakes-R-Us will need to secure a loan for equipment a deposit for the store front. We estimate the loan to be in the amount of $10,000.

Monthly Expenses

Fixed expenses:

Monthly loan payment $500.00

Monthly rent for store front (with utilities included) $1,500.00

Payroll $1,500.00

Total fixed $3,500

Sale price per cake $50.00

Cost to produce a cake $5.00

Profit per cake $45.00

Break even cakes per month 78 Cakes per month

Conclusion

In conclusion …..