Capstone presentation - JC Penney’s Uncertain Turnaround

Focus Questions for Case 3: JC Penney ’s Uncertain Turnaround 1. What type of business is the case about? 2. Who are the key organizations or individuals in this case? 3. What is/are the strategic issue(s)? Analyze the situation. 4. What is a turnar ound strategy ? Retrenchment? 5. What are the strategic implications of changing strategic leadership? 6. Discuss how the company ’s market ing tactics affected customer perceptions/sales . 7. Bring us to present day – what is the state of the company’s current operations?