research paper!

FRITO LAY NORTH AMERICA 12

Frito Lay North America

Student’s name

University affiliation

Frito Lay North America

In the previous cases, a brief introduction has been given based on the company and more information on how it has been able come up to the current position. This has provided an insight of the company and more so how it has been able to cope with difficult times of financial recessions. All this has been attributed by some of the aspects which have been present in the company’s management and hence the incredible improvements (Bennett, 2010). In this case we shall focus on the internal analysis whereby we shall consider how the company works internally. Additionally, the SWOT analysis shall be considered and in this case it shall cater for all aspects that are essential. Lastly the core capabilities portrayed by the company will also be identified which will therefore bring out the important aspects of the Frito Lay North America Inc.

Internal analysis

To clearly understand Frito Lay North America, an internal analysis is essential this will cut across all the elements that are ventured within the company and hence achieving the great success. The leadership strategy is one of the elements that make it successful, this is attributed to the entire process of ensuring that the company becomes successful. The format portrayed not only enhances achieving of the overall increased sales, more so it is out of this that the human resource department is able to interact with the employees. In addition it is with this that the success has been progressive over the years thus making it the global leader (Blosch, Phua, & Silva, 2015).

It is the culture of the leaders who are in some of the positions are in a position to perform their tasks and ensure that all the duties and responsibilities are achieved. This has been possible since each leader understands all the terms and policies that he needs to work in and hence the need to work efficiently. It is from this culture that innovativeness has been evident and as a result new differentiated items have been developed. Different forms of seasoning have been used and out of this customer satisfaction has been achieved.

Consumer satisfaction is the basis of any given company since without the consumers it becomes difficult for the company to grow this is according to Bennett, (2010). As a result the internal environment ensures the company is in a position to keep up with the competition as well as enhance the potential of the consumers. It is in this manner that the consumer loyalty is maintained and hence the overall outcome becomes positive. Moreover the employees are always considered and out of this they are in a position to ensure that they deliver the most efficient services. This includes how the employees interact and the channels used. This therefore not only forms a strong foundation but also the entire section is successful as stated by (Blosch, Phua, & Silva, 2015).

The SWOT analysis

Strengths

For Frito Lay North America to thrive it has showed some of the strengths, which have made it, cope up with the market competition as well as ensure that the market leadership is maintained. One of the key strengths is the diversity that it has when it comes to the products offered to the consumers. For instance, it has the potato chips, corn chips, fried pork cracklings, fried pork skins, plantain chips, and salted whole cashews. It is clear that with such products, the relevant consumers are not only accessed but also they are able to enjoy what they prefer. Additionally the element of preference is fully satisfied when it comes to the case of the consumers and thus it adds up to the key strengths that the company has. By serving the consumers with high quality goods, then it is clear that it is able to maintain the market position (MarketLine, 2016).

The brand name is another key element when it comes to the strengths; this is based on various aspects and more so relating to the industry. Due to the commitment from the employees, it has been possible for efficient services to be offered as well effectiveness. Additionally with the use of advanced technology, much has been attained since the expectations of the company have been met and therefore serving the consumers has been suitable. All this brings about the element of building the image as well as the reputation of the company. From this then the outcome is not only essential but also results to the increased number of sales and thus more profit.

Weaknesses

Identify what the consumers need when it comes to their choices is one of the essential elements; Frito Lay North America has based most of the products to be potato based. This therefore only enhances people who are into potatoes and as a result the rest are not catered for, this is mostly to people who are focused on making sure that their health is in the right condition. With the increased premature deaths, majority of the people have decided to face the entire health problem so as to improve, through this Frito Lay North America may not cater for all people. As a result, it may not be able to capture all the consumers who are present in the food industry.

Another form of weakness that the company is likely to have is the rare employment opportunity. This ends up making it to lose some of the potential employees who could not only be creative but also may enhance the success of the company. To mitigate the risk, it has to ensure that it is able to have an open employment platform which will therefore enhance its success. Additionally this will also ensure that it is able to include the technological elements, which are essential. This calls for competent employees and the only way to achieve this is by accepting them by recruiting some of them. This will enhance change which is effective and leads to the incremental growth unlike having stagnant results (MarketLine, 2016).

Opportunities

One of the key opportunity that the company has is the aspect of credit services, which are availed to the consumers this is according to MarketLine, (2016). The entire lending interest rates attributes all this since they enhance the credit availability. This serves as an opportunity since it not only results to attraction of the consumers but also gives them a reason to stay as well as ensure that they are in a position to understand how the market is trending. This therefore forms the basis of consumer loyalty and therefore the full potential of the company is maintained.

Another opportunity is enhancing brand awareness; this is possible with the use of campaigns, which not only enhance awareness but also build the repetition of the company. Campaigns are important since they form the basis awareness and through them customers who did not know of such a company will be able to know about it. Having known the importance of food, then each new person will be interested and thus want having new consumers.

Another opportunity comes in line with the power of supply whereby it is known to own the power of supply and therefore this may form the basis of its growth. By ensuring that the products are available in all retail shops, this clearly brings about the aspect of availability thus giving it the opportunity to grow. Additionally, other places like the supermarkets also form the platform for supplying the products and hence enhancing the overall element of growth and continuity. Moreover this will establish a continual supply to the demand in the market since the new products will have a new basis to create a new connection with the consumers.

Threats

Each company faces some of the factors, which are considered to be threats this is part of the growing element. To begin with, the food industry is an industry, which seems to have more companies since food is a basic need to people. As a result it is evident that Frito Lay Company continues to face competition from different companies. A good example includes the Conagra Brands, Inc. Company, which is also known for the foods it makes as well as the campaigns, which it has ventured in so as to create its awareness.

Global change is the other threat the company may face, this is based on several elements such as the raw materials. Frito Lay Company depends on agricultural products, which are often affected by weather, with the current changes in the weather patterns the raw products may end up decreasing and therefore the overall production becomes affected. In addition, the increased use of genetically modified products has led to majority of the people having a different say on eternal foods and therefore they prefer making their own. This is a threat since the people are not able purchase the products and hence the number of sales may reduce adversely (MarketLine, 2016).

Agricultural products have been affected and out of this the overall outcome is that Frito Lay Company may not have all the necessary ingredients including the seasoning products. More so the ecological factors are also playing a hug role since they are affecting agricultural production. From this the opportunity of the company is limited since it may not grow as expected, this clearly shows the threat that the company is facing and hence it is highly influenced.

Identification of Core Capabilities

Within the company some of the factors are considered important, more so this is what enhances the growth of the company. However some capabilities often underlie within the company and hence they may attribute to more successful features. Full utilization of the employees is one of the core capabilities, this however does not mean that the company may overwork the employees. It simply means that the full potential is realised and thus the company is able to ensure that the most convenient products are delivered this is as stated by Blosch, Phua, & Silva, (2015).

Moreover, this can be done in various ways such as employee motivation apart from the cover benefits that they receive. Through this the company will be able to increase the innovative nature and thus consumers will end up considering it the top priority. Another area that the company is capable of improving lies in the products that it offers to the consumers. Not each individual is in a position to ensure that they watch over their diet and due to this majority prefer to do away with junks or rather snacks. From this it is important to ensure that the products sold cuts across all individuals. The company is capable of ensuring that this is achieved since all that is required is capital and relevant skills on which this can be provided.

With the profit that the company makes and other benefits that it is subjected to it is capable of ensuring that the employees work is appreciated. This can be done by ensuring that the health of the employees is considered. As we understand food is an essential product which needs proper conditions such as hygiene and better facilities, and all this can be achieved by the employees and hence the company needs to play a huge role (Blosch, Phua, & Silva, 2015).

To sum up, an analysis enables a company to understand what can be done and how this can be done. More so, the SWOT analysis lays a background and as a result Frito Lay North America is able to establish the most essential platforms. Also it is with this that the leaders are able to enable the growth of the company and hence improvement becomes evident. Technology is part of the growing world and hence it needs to be part of the company (Kerin, 2010).

References

Bennett, A. (2010). The big book of marketing : lessons and best practices from the world's greatest companies. New York: McGraw-Hill.

Blosch, K., Phua, V., & Silva, J. (2015). Frito-Lay-Supply Chain Impact Analysis.

Kerin, R. (2010). Strategic marketing problems : cases and comments. City: Pearson.

MarketLine. (2016). Frito-Lay North America, Inc. – Strategy and SWOT Report. Retrieved from http://www.just-food.com/market-research/frito-lay-north-america-inc-strategy-and-swot-report_id254915.aspx