case study

First and Last Name

Title of the Case Analysis

A: SITUATIONAL ASSESSMENT (SWOT Analysis)

Strengths

Strength 1
Strength 2
Strength 3
Strength 4 (continued)

Opportunities

Opportunity 1
Opportunity 2
Opportunity 3
Opportunity 4 (continued)

Weaknesses

Weakness 1
Weakness 2
Weakness 3
Weakness 4 (continued)

Threats

Threat 1
Threat 2
Threat 3
Threat 4 (continued)

Strengths

Strength 1: Explain here

Do this for all other items

Weaknesses

Weakness 1: Explain here

Do this for all other items

Opportunities

Opportunity 1: Explain here

Do this for all other items

Threats

Threat 1: Explain here

Do this for all other items

In this section you need to develop a synopsis and evaluation of current situation. When conducting SWOT analysis, try to be more diagnostic and do not simply re-state information given in the case. Assess relevant environmental information, market, and competitors. What are the firm's objectives? Are they financially sound? Provide quantitative assessments, if applicable. What are firm's strengths and weaknesses? Do they have any core competency? Are the assumptions and opinions held by management realistic?

B. IDENTIFY PROBLEM(S)

Begin with a topic sentence (preferred) and itemize 2-3 or more problems. Explain each problem.

When trying to identify the issues/problems in the presented in the case, do not mix-up the symptoms with underlying problems. Remember, problems are the causes and symptoms are effects. For instance, sales decline may be the result of low sales force morale and high turnover but these might be due to the other organizational factors. You need to focus on the cause rather than the symptoms.

C. IDENTIFY/EVALUATE ALTERNATIVE COURSES OF ACTIONS

Begin with a topic sentence and offer a list of alternatives. Explain each in detail.

Prepare a list of feasible strategic alternatives that are available for the decision makers. Discuss the advantages and disadvantages of each one and then refine your list. Are they feasible given the various constraints? How does the alternative address the issues you have identified in the previous step? Make sure to support each alternative by evaluation of its pros and cons.

D. RECOMMENDED COURSE OF ACTION OR STRATEGY

Present your recommend course of action or strategy in detail to solve the issues faced by the company. State the main reasons for your choice and back up your arguments with the conceptual knowledge learned in the course. Be specific in your recommendation and address the issue of who should do what, with which resources, and when. You must validate your reasoning for your selected course of action.