Short Paper

IT 520 Module Eight Short Paper Guidelines and Rubric This course includes five short business memos . These are designed to actively test your understanding and to apply that knowledge to potential real -world situation s. These writing activities also prov ide practice in communicating your reasoning in a professional manner. Creating Effective Web Communications (Module Eight ) In your role as communications manager at International Gadgets, you have been tasked with establishing communication standar ds fo r the new corporate website. In a memo to your staff, develop a 2 –4-page guide for your staff outlining the basics for successful web communications, including issues such as:  The characteristics of online communication  Accessibility issues  Establishing corporate credibility  Privacy and security  Ethical considerations  Allowances for access by various devices  Online help areas Guidelines for Submission: Your guide must follow these formatting guidelines: double spacing, 12 -point T imes New Roman font, o ne -inch margins, and APA - style citations where appropriate. Page length requirements: 2 –4 pages, not including the cover page and reference page. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feed back in the Grade Center. For more information, review these instructions . Critical Elements Exemplary (100% ) Proficient (90% ) Ne eds Improvement (70% ) Not Evident (0% ) Value Web Communication Meets “Proficient” criteria , and ideas are substantiated with specific and relevant details Accurately describes the basics for successful web communications , citing examples , and uses specif ic details in explanation Accurately describes the basics for successful web communication , but does not cite examples and lacks specific details in explanation Does not describe the basics of web communication 30 Recommendations Meets “Proficient” cri teria with substantial detail for the rationale Provides a discussion highlighting the recommendations with sufficient detail for rationale Provides a discussion highlighting the recommendations , but lacks sufficient detail for rationale Does not provide a discussion highlighting the recommendations 30 Conclusions Meets “Proficient” criteria , and conclusions are substantiated with specific and relevant research Draws informed conclusions that are justified with evidence Draws logical conclusions, but does not defend with evidence Does not draw logical conclusions 30 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a profe ssional and easy -to-read format Submi ssion has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Subm ission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Earned Total 100%